Becca Apfelstadt and her team at treetree agency work with B2B giants. They partner with Fortune 500 marketing and sales teams and act as an extension of the in-house departments to achieve all the organization’s goals. But as anyone who’s ever worked in an enterprise B2B environment knows, things aren’t always sunshine and roses between …
When you run a B2B company, it goes without saying that producing significant returns is always a top concern. However, every time you deliver, you only raise the bar higher. It’s not enough to rely on add-on acquisitions and margin enhancement to fuel growth. They work but they’re not the end-all, be-all. You need a …
How Data-Enabled Digital Lead Generation Derisks B2B Organic Growth Read More »
When Greg Alexander successfully sold his consulting firm in 2017, he thought he was headed into early retirement. After some downtime, though, Greg found himself itching for a meaningful second act. And when a mentor spoke with him about the concept of the circle of competence, a lightbulb went off for Greg. The circle of …
Why Selling Professional Services Differs From Product-Based Sales Read More »
At Sterling Woods, we have a simple working definition of go-to-market strategy. A go-to-market strategy answers these four questions: Who are we targeting? What problem are we solving for them? How do we solve that problem better (faster, cheaper, more seamlessly) than anyone else? How are we getting in front of the correct targets with …
What Is a Go-To-Market Strategy, and Why Do You Need One? Read More »
Brian Roland founded Abenity nearly 15 years ago with his brother, Mark. Brian had worked sales jobs before, and while he’d been successful, he felt disconnected from his purpose. He was young and single at the time, and he was earning more than he needed. Why? So he could say he made a nice salary? …
The Role of Self-Awareness in Succession Planning Read More »
