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UX to Attract New Members
This month, the Sterling Woods Group is going to be talking about user experience (UX). This is a broad term that encompasses all interactions a
What L.L. Bean Can Learn from REI’s Co-Op Membership
Today, we’re going to take a look at two companies that, on paper, are remarkably similar. They’re both privately owned. They were both founded in
Roundup: Industry Reports
Looking at data for your own business can be highly informative, but sometimes it helps to turn to larger industry trends to understand the forces
The Future of Customer Data Platforms
Customer Data Platforms have grown and evolved at a tremendous rate over the past few years. Marketers, in turn, have changed the way they learn
Selecting the Right CDP for Your Business
Customer Data Platforms are capable of doing an incredible amount of good for your business. As Christi Eubanks from Gartner notes, “The role of the
The Five Moves That Make or Break CDP Implementation
Customer Data Platforms have been generating a lot of buzz. It’s understandable that you’d want to move quickly to get in on this latest technology.