Customer Data Platforms are capable of doing an incredible amount of good for your business. As Christi Eubanks from Gartner notes, “The role of the
Customer Data Platforms have been generating a lot of buzz. It’s understandable that you’d want to move quickly to get in on this latest technology.
It’s likely that, over the past few years, you’ve heard the hype around Customer Data Platforms (CDPs). It’s also likely that by now you have
At the Sterling Woods Group, we’re hereby declaring September Customer Data Platform month! All month long, we’ll be sharing our insight into this exciting new
This past year, I published my first book: A Member is Worth a Thousand Visitors. In the book, I outlined the Sterling Woods Group’s approach
We’re fortunate enough to have a lot of insightful, smart, and innovative people working in the publishing industry. I was fortunate enough to speak with