Our blog
How to Harness the Power of CDPs to Drive Revenue
It’s likely that, over the past few years, you’ve heard the hype around Customer Data Platforms (CDPs). It’s also likely that by now you have
We Officially Name September CDP Month
At the Sterling Woods Group, we’re hereby declaring September Customer Data Platform month! All month long, we’ll be sharing our insight into this exciting new
Roundup: The Five Forces
This past year, I published my first book: A Member is Worth a Thousand Visitors. In the book, I outlined the Sterling Woods Group’s approach
Roundup: Industry Interviews
We’re fortunate enough to have a lot of insightful, smart, and innovative people working in the publishing industry. I was fortunate enough to speak with
Beyond Publishing Roundup: Looking for Inspiration Outside the Industry
When you’re running a business, it can be easy to get tunnel vision. Focusing only on the work your company is doing and what’s going
Roundup: Using Science to Grow Your Business
Part of being a good business owner is trusting your gut. You’ve been in your industry for a while, you know the landscape, and you