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Selecting the Right CDP for Your Business
Customer Data Platforms are capable of doing an incredible amount of good for your business. As Christi Eubanks from Gartner notes, “The role of the
The Five Moves That Make or Break CDP Implementation
Customer Data Platforms have been generating a lot of buzz. It’s understandable that you’d want to move quickly to get in on this latest technology.
How to Harness the Power of CDPs to Drive Revenue
It’s likely that, over the past few years, you’ve heard the hype around Customer Data Platforms (CDPs). It’s also likely that by now you have
We Officially Name September CDP Month
At the Sterling Woods Group, we’re hereby declaring September Customer Data Platform month! All month long, we’ll be sharing our insight into this exciting new
Roundup: The Five Forces
This past year, I published my first book: A Member is Worth a Thousand Visitors. In the book, I outlined the Sterling Woods Group’s approach
Roundup: Industry Interviews
We’re fortunate enough to have a lot of insightful, smart, and innovative people working in the publishing industry. I was fortunate enough to speak with