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Coming Soon: A Member Is Worth a Thousand Visitors
I’m excited to announce that I’ll be publishing a book in Spring 2018! Entitled A Member Is Worth a Thousand Visitors: A Proven Method For
Rethinking News: Inside The New York Times Digital Subscriptions Explosion
For years now, pundits have been sounding the death knell for traditional media. But in 2017, the New York Times did something truly phenomenal. They
Stop Making Magazines Now!
An Interview with Ebner Publishing CEO, Gerrit Klein If you’ve been paying any attention at all the world of publishing in the last decade, it’s
Use the Fogg Behavior Model to Increase Conversions Online
The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct
The Key to Innovation Is to Make It Customer-Centric [3 Case Studies]
Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is
3 Strategic Moves to Grow Your Digital Revenue in 2018
The beginning of a new year is the perfect time for reflection. What worked for your business’s bottom line last year? How can you pivot