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Use the Fogg Behavior Model to Increase Conversions Online
The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct
The Key to Innovation Is to Make It Customer-Centric [3 Case Studies]
Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is
3 Strategic Moves to Grow Your Digital Revenue in 2018
The beginning of a new year is the perfect time for reflection. What worked for your business’s bottom line last year? How can you pivot
How to Make Money Online Once Google Starts Blocking Your Ads
There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and
Medium Is Fixing the Broken Ad Model: An Interview with Caitlin Roman
Early last year, Medium founder and CEO Ev Williams declared the current media model broken, pointing out how ad-based publishing tends to encourage clicks more
Why I’m Worried About Forbes
At Sterling Woods, we like to keep things positive. It’s always my goal to lift brands up, shine light on publishers doing awesome work, and