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Simple Steps to Accelerate Your Marketing Strategy
Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and
Data Versus Intuition in Business and…Love?
Sam Yagan has had an incredibly successful career. He co-founded SparkNotes with several Harvard classmates. In early adulthood, he co-founded the dating website OkCupid. When
Using Customer Data and Experimentation to Build a Winning Strategy
How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming
Building a New Kind of Recruiting Firm
Entrepreneurs are often driven by passion. They love their industry and customers, and they’re excited to offer an incredible product or service. And while passion
Getting Started With First-Party Data
Omeda has been a part of Aaron Oberman’s whole life. Aaron’s father founded the company when Aaron was young, and he still remembers going into
Building a Crisis-Resistant Business
Josh Richardson of Yale University teamed up with the Sterling Woods Group to find out. He conducted interviews and surveys with 40 executives across a