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You Need Proof for Your Personas
Does this sound familiar? The leadership team calls a meeting to discuss buyer personas. Everyone sits around the boardroom table, tossing out ideas about what
Growing Through Complexity with Commonsense Strategies
How does one leader manage the complexity that comes along with running a multinational organization with thousands of team members that goes to market under
The Pros and Cons of Intrapreneurship
Terry Jones has had a storied career. The founder of two billion-dollar companies, he’s now a successful speaker, author, and venture capitalist. When asked about
How Company Culture Influences Organic Growth
David Kinsley didn’t anticipate taking over the family business. In his teenage years, he dreamed about becoming a Wall Street power broker, vacationing in St.
Unearthing Your Best Customers
Bryan Clayton got the idea to found GreenPal after years running his own highly successful landscaping business. After selling Peachtree Inc. in 2013, Bryan set
Building a New Brand to Take on the Industry Titans
David Friend is a serial entrepreneur. After a brief stint in corporate America following college, David realized that the traditional, prescripted path was not for