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Your Founder Is Not Your Market: Finding Product-Market Fit
It’s a story we often hear on the CEO Campfire Chat podcast. A founder faces a problem in their life. They search for a solution

Building Trust With a Growing Audience
In our digital world, verifying that someone is who they say they are can be challenging. Kaarel Kotkas, CEO and founder of Veriff, noticed that

Making Complex Data Actionable With Segmentation
Kermit Randa has served as an executive at a number of B2B software organizations. In every business he steps up to lead, he finds that

Experimenting to Find the Ideal Workday Format
Entrepreneur Stephan Aarstol dreamed Tower Paddle Boards into existence. After being introduced to the concept of dreamlining by reading Tim Ferriss, Stephan put it out

Customer Segments Change: You Need a Segmentation Maintenance Plan
Devising strategy and direction for your organization should never be a one-time event. Any number of factors can affect what your business does, how you

Provide Winning Customer Care in Professional Services
Devin Miller began his law career at a top 100 firm. And while he was serving big-name clients like Amazon and Intel, he found his