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Experimenting to Find the Ideal Workday Format
Entrepreneur Stephan Aarstol dreamed Tower Paddle Boards into existence. After being introduced to the concept of dreamlining by reading Tim Ferriss, Stephan put it out
Customer Segments Change: You Need a Segmentation Maintenance Plan
Devising strategy and direction for your organization should never be a one-time event. Any number of factors can affect what your business does, how you
Provide Winning Customer Care in Professional Services
Devin Miller began his law career at a top 100 firm. And while he was serving big-name clients like Amazon and Intel, he found his
Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers
When someone asks who your typical customer is, how do you answer? Chances are, you think about the largest segment of your audience. If that
Creating Viral Marketing Campaigns
Daniel Stone and Lou Montemayor don’t have an elevator pitch. When they founded Bandolier Media in 2015, they were focused squarely on social media marketing,
Smarter Marketing Spend Through Customer Segmentation
The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the