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What Business Are You Really In? | The Sterling Woods Group

What Business Are You REALLY In?

Whenever you’re formulating a strategy, it’s important to know precisely what business you’re really in. Here’s what I mean: Nike isn’t in the sneaker business;

Winning Business Model Article Roundup | The Sterling Woods Group

Winning Business Model Roundup

The secret to creating a winning business model in publishing is knowing what content to create and then when and how to offer it to

Customer-Centric Strategy Article Roundup | The Sterling Woods Group

Customer-Centric Strategy Roundup

As a publisher, your business is nothing without an audience. Building up a strong customer base and serving up the right kind of work for