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Hiding Behind the Paywall: What Content Customers Will Pay For
Niche publishers tend to have a lot of fear about hiding any of their content behind a paywall. I often hear the same concerns over
Research These 4 Things Before You Monetize Your Content
This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book
Five Takeaways from the 2017 Niche Digital Summit
At the end of September, niche publishers from all over met in Chicago for the 2017 Niche Digital Summit to discuss hands-on strategy, tactics, and
What Business Are You REALLY In?
Whenever you’re formulating a strategy, it’s important to know precisely what business you’re really in. Here’s what I mean: Nike isn’t in the sneaker business;
Implications for Publishers: comScore’s Top 10 Trends in Digital Report
Recently, comScore released its 2017 Top 10 Burning Issues in Digital Report. Their findings shed light on the issues and trends that are changing the
Who Owns the Internet? Not Online Publishers, Says The New Yorker
Last month, one of my clients shared this article with me from The New Yorker called, “Who Owns the Internet?”. It’s a fascinating analysis of