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Five Takeaways from the 2017 Niche Digital Summit
At the end of September, niche publishers from all over met in Chicago for the 2017 Niche Digital Summit to discuss hands-on strategy, tactics, and
What Business Are You REALLY In?
Whenever you’re formulating a strategy, it’s important to know precisely what business you’re really in. Here’s what I mean: Nike isn’t in the sneaker business;
Implications for Publishers: comScore’s Top 10 Trends in Digital Report
Recently, comScore released its 2017 Top 10 Burning Issues in Digital Report. Their findings shed light on the issues and trends that are changing the
Who Owns the Internet? Not Online Publishers, Says The New Yorker
Last month, one of my clients shared this article with me from The New Yorker called, “Who Owns the Internet?”. It’s a fascinating analysis of
Winning Business Model Roundup
The secret to creating a winning business model in publishing is knowing what content to create and then when and how to offer it to
Customer-Centric Strategy Roundup
As a publisher, your business is nothing without an audience. Building up a strong customer base and serving up the right kind of work for