Our blog
Three Entrepreneurial Lessons From “The Founder”
Last weekend, my wife and I finally got around to seeing The Founder. The film, starring Michael Keaton, chronicles the real-life story of Ray Kroc
The Value of Predictive Content
What would happen to your marketing ROI if you always knew the right content to create for your target audience? Predictive analytics provides valuable insights
Paywall Strategy: Winners and Losers
A Look at the Wall Street Journal, New York Times, and The Sun Managing paywall rules is a delicate balancing act. It’s like walking a
Why Evergreen Content Is Key to Monetization
‘Tis the season for evergreen trees, but this article is about evergreen content. The lifeblood of digital publishers is traffic. Online searches, social sharing, and
Digital Publishing and the Internet of Things: A New Era for Content
First there was the Internet, then came mobile. Are you wondering how the “Internet of Things” will disrupt the media industry? The Internet of Things
Find 600,000 Digital Users in 3 Years
An Interview with DataCamp Co-Founder, Martijn Theuwissen How did DataCamp, creators an interactive online learning platform with data science content, grow their user base to