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Pin the Paywall on the Website: 5 Strategies to Consider
For content creators to survive and grow, you need multiple revenue streams. Diversifying your sources of income means charging readers for access to premium content.
Want to Grow Twice as Fast? How One Number Can Boost Digital Revenue
“Would you recommend us to a friend?” Chances are you have responded to a survey that asked you how likely you were to recommend a
Consumer Attitudes Toward Paying for Digital Content
The Survey Results Are In! We surveyed adults about their attitudes toward paying for digital content. Here is what the survey found: There is still a gap in willingness
Why is Innovation in Content Companies So Hard?
At Cook’s Illustrated, we would survey our audience religiously. Readers would often tell us they wanted “healthy” and “low-fat” recipes, but when we published healthy,
Four Ways to Directly Monetize Digital Content
Are you on advertising life support? It’s time to start thinking about additional revenue streams. If you’re focused on print advertising, be aware that 35%
To Monetize, Your Content Must Have Personality
When working with clients, we often go back to a core question: “What problem are you solving for your audience?” This is a question most