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Why is Innovation in Content Companies So Hard?
At Cook’s Illustrated, we would survey our audience religiously. Readers would often tell us they wanted “healthy” and “low-fat” recipes, but when we published healthy,
Four Ways to Directly Monetize Digital Content
Are you on advertising life support? It’s time to start thinking about additional revenue streams. If you’re focused on print advertising, be aware that 35%
To Monetize, Your Content Must Have Personality
When working with clients, we often go back to a core question: “What problem are you solving for your audience?” This is a question most
Content Business Lessons from The Beatles
On Sunday night, we saw Paul McCartney perform at Fenway Park – what an amazing show. Paul can still entertain a crowd – and you
New Product Development Mission Statement
The Sterling Woods Group’s Proprietary Framework To Develop A New Product Development Mission Statement Behold the power of setting goals, writing them down, and communicating
Innovate and Survive: Our New Product Development Framework
In the last article, I discussed the importance of innovation and new product development. If you aren’t growing, you’re dying – innovate or die! Now,