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Innovate or Die: New Product Development for Media Companies
“In this world you’re either growing or you’re dying so get in motion and grow.” –Lou Holtz, Football Coach I like to ask media CEOs
Can Micropayments Save Media?
Using micropayments to monetize content is a hot topic. Micropayments require consumers pay just a few cents to access each piece of content. Blendle, a
Predictive Analytics For Profit
You’ve certainly heard the buzzword “predictive analytics,” but how many of you have actually harnessed the power of predictive analytics to improve your bottom line?
Who wants more time?
Most media executives and publishers know they need to launch new revenue streams to survive, but a major challenge is finding the time to do
Digital Does Not Mean “Just Build a Website”
Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have
The cure for advertising woes: content your audience actually cares about
“A guy took an ordinary box of crayons…and proceeded to blow everyone away. What he did = Epic.” “Here’s what happened when six corgi puppies