Our blog
Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers
When someone asks who your typical customer is, how do you answer? Chances are, you think about the largest segment of your audience. If that
Creating Viral Marketing Campaigns
Daniel Stone and Lou Montemayor don’t have an elevator pitch. When they founded Bandolier Media in 2015, they were focused squarely on social media marketing,
Smarter Marketing Spend Through Customer Segmentation
The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the
Devise a New Way to Access Growth Capital
The traditional venture capital model has been around for years. Unproven startups raise rounds of financing in exchange for equity in their company. Eventually, they
Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment
We recently explained the importance of crafting rich buyer personas based on data rather than anecdotal evidence. Very few organizations serve only one type of
Scale Your Professional Services Firm Without Working Overtime
All professional services firms face the same challenges when trying to scale. The product they sell isn’t an item—it’s their team’s time and expertise. When