Our blog

You Need Proof For Your Personas | The Sterling Woods Group

You Need Proof for Your Personas

Does this sound familiar? The leadership team calls a meeting to discuss buyer personas. Everyone sits around the boardroom table, tossing out ideas about what

The Pros and Cons of Intrapreneurship | Terry Jones | CEO Campfire Chat

The Pros and Cons of Intrapreneurship

Terry Jones has had a storied career. The founder of two billion-dollar companies, he’s now a successful speaker, author, and venture capitalist. When asked about

Unearthing Your Best Customers | CEO Campfire Chat | The Sterling Woods Group

Unearthing Your Best Customers

Bryan Clayton got the idea to found GreenPal after years running his own highly successful landscaping business. After selling Peachtree Inc. in 2013, Bryan set