Our blog
Using Customer Data and Experimentation to Build a Winning Strategy
How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming
Building a New Kind of Recruiting Firm
Entrepreneurs are often driven by passion. They love their industry and customers, and they’re excited to offer an incredible product or service. And while passion
Getting Started With First-Party Data
Omeda has been a part of Aaron Oberman’s whole life. Aaron’s father founded the company when Aaron was young, and he still remembers going into
Building a Crisis-Resistant Business
Josh Richardson of Yale University teamed up with the Sterling Woods Group to find out. He conducted interviews and surveys with 40 executives across a
What It Takes to Be a Private Equity CEO
The Sterling Woods Group is saddened to share that Bob Post passed away unexpectedly on December 4, 2020. Bob was a one-of-a-kind executive and mentor
The Link Between Leadership and Passion
Kate Eberle Walker was brought on as CEO of PresenceLearning to turn the ship around. The company was experiencing flat growth and high employee attrition.