Our blog

Getting Started With First-Party Data
Omeda has been a part of Aaron Oberman’s whole life. Aaron’s father founded the company when Aaron was young, and he still remembers going into

Building a Crisis-Resistant Business
Josh Richardson of Yale University teamed up with the Sterling Woods Group to find out. He conducted interviews and surveys with 40 executives across a

What It Takes to Be a Private Equity CEO
The Sterling Woods Group is saddened to share that Bob Post passed away unexpectedly on December 4, 2020. Bob was a one-of-a-kind executive and mentor

The Link Between Leadership and Passion
Kate Eberle Walker was brought on as CEO of PresenceLearning to turn the ship around. The company was experiencing flat growth and high employee attrition.

Making Business Decisions Grounded in Empathy
Elizabeth Green first had the idea to start her own company while in business school. After years of research, focus groups, and planning, Brief Media

Evaluating Acquisitions in a Volatile Market
Brent Diamond was bitten by the private equity bug after growing a small surf magazine into a robust set of sports publications. He nurtured the