Our blog
Why It Might Be Time to Switch from a Loyalty Program to a Membership Model
Elvis Presley. The Beatles. Beyoncé. These performers have done more than sing songs; they’ve built a powerful fandom. For their followers, it’s not just about
The Shift to Buying Local, and How Businesses Can Adapt to the Trend
The pandemic has exposed many hidden vulnerabilities in the world of business. We’ve seen hundred-year-old brands like Neiman Marcus file for bankruptcy. Supply chains across
A Peaceful Coexistence Between Direct-to-Consumer and Brick-and-Mortar Brands
The COVID-19 pandemic has affected all businesses, but it’s hit retail particularly hard. Since March, stalwart brands like J. Crew, Neiman Marcus, and JC Penney
Finding the Right Pockets of Opportunity in the New Normal
The coronavirus pandemic has changed the definition of “business as usual.” Regardless of industry or geographic location, the entire world has experienced tremendous disruption. We’ve
How Leading Companies Think About Recurring Revenue
We’ve been extolling the virtues of building a business with recurring revenue opportunities for years. But over the past few months, the importance of establishing
How Storytelling Takes Your Data to the Next Level
As you know by now, we at the Sterling Woods Group are firm believers in the power of data. But for those who aren’t data