Sterling Woods

Making Complex Data Actionable With Segmentation | Kermit Randa | CEO Campfire Chat

Making Complex Data Actionable With Segmentation

Kermit Randa has served as an executive at a number of B2B software organizations. In every business he steps up to lead, he finds that data holds the key to unlocking revenue growth. Still, many organizations struggle to get their arms around their data. First, there are the organizations that embrace the terminology but don’t …

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Experimenting to Find the Ideal Workday Format | Stephan Aarstol | The CEO Campfire Chat

Experimenting to Find the Ideal Workday Format

Entrepreneur Stephan Aarstol dreamed Tower Paddle Boards into existence. After being introduced to the concept of dreamlining by reading Tim Ferriss, Stephan put it out into the universe that he wanted to start a surfing business. Several years later, when a friend introduced him to paddleboarding, something clicked. Stephan knew this was the path for …

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Customer Segments Change: You Need a Segmentation Maintenance Plan | The Sterling Woods Group Blog

Customer Segments Change: You Need a Segmentation Maintenance Plan

Devising strategy and direction for your organization should never be a one-time event. Any number of factors can affect what your business does, how you do it, who you sell to, and where you fit within the context of your industry and the world at large. That’s why a segmentation exercise must be a regular …

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Provide Winning Customer Care in Professional Services | Devin Miller | CEO Campfire Chat | Podcast

Provide Winning Customer Care in Professional Services

Devin Miller began his law career at a top 100 firm. And while he was serving big-name clients like Amazon and Intel, he found his direct client contact was limited and his impact felt minimal. He couldn’t shake the sense that he was just a cog in the wheel. He wanted to be a true …

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Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers | The Sterling Woods Group Blog

Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers

When someone asks who your typical customer is, how do you answer? Chances are, you think about the largest segment of your audience. If that sounds correct, stop right there. Many companies mistake their average customer for their best customer. After all, if you’re selling mostly to one group, aren’t they the folks with the …

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Smarter Marketing Spend Through Customer Segmentation | The Sterling Woods Group

Smarter Marketing Spend Through Customer Segmentation

The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the segments that generate the greatest revenue with the least amount of effort. Once you’ve found those high-value segments, it’s time to start engaging with them. When you focus your sales …

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Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment | The Sterling Woods Group

Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment

We recently explained the importance of crafting rich buyer personas based on data rather than anecdotal evidence. Very few organizations serve only one type of customer. Your buyer personas, therefore, represent a number of customer types you interact with regularly. The creation of detailed buyer personas can feel like an academic exercise. It’s about sorting …

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Scale Your Professional Services Firm Without Working Overtime | CEO Campfire Chat | The Sterling Woods Group

Scale Your Professional Services Firm Without Working Overtime

All professional services firms face the same challenges when trying to scale. The product they sell isn’t an item—it’s their team’s time and expertise. When you have a specific number of employees, each with a finite number of hours in the day, how do you grow your business without demanding more time and energy from …

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Develop a Repeatable Process to Grow Your Brand | Colin Darretta | CEO Campfire Chat

Develop a Repeatable Process to Grow Your Brand

Consumer packaged goods (CPG) companies are difficult to launch. There are significant upfront costs associated with manufacturing and storing the product. Most CPG verticals are already crowded with countless brands. And with third-party marketplaces like Amazon capturing most online traffic, it’s a challenge to gather first-party data and win loyal customers. With all those hurdles …

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