Sterling Woods

Driving Growth by Identifying the Root Cause of Customers’ Pain

John Campbell, CEO of Cambium Learning Group, believes that the American education system is fundamentally flawed. Our students and teachers are not respected, taken care of, or supported, and this leads to major gaps in performance. Many students are falling behind and dropping out of school before receiving a high school diploma.  Ultimately, though, John …

Driving Growth by Identifying the Root Cause of Customers’ Pain Read More »

Accelerating Your Marketing Strategy With Data | CEO Campfire Chat | The Sterling Woods Group

Simple Steps to Accelerate Your Marketing Strategy

Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …

Simple Steps to Accelerate Your Marketing Strategy Read More »

Data Versus Intuition in Business and...Love? | Sam Yagan | CEO Campfire Chat | The Sterling Woods Group

Data Versus Intuition in Business and…Love?

Sam Yagan has had an incredibly successful career. He co-founded SparkNotes with several Harvard classmates. In early adulthood, he co-founded the dating website OkCupid. When OkCupid was bought by the Match Group, Sam moved into leadership roles there, eventually becoming CEO and Vice Chairman. He seeded the swipe-left, swipe-right dating app, Tinder. Currently, he’s the …

Data Versus Intuition in Business and…Love? Read More »

Using Customer Data and Experimentation to Build a Winning Strategy | Gabby Wong | CEO Campfire Chat | The Sterling Woods Group

Using Customer Data and Experimentation to Build a Winning Strategy

How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming on a good day. In times of upheaval, when your customers’ needs are shifting, these questions can feel impossible. But leaders who have uncovered the power of data understand that …

Using Customer Data and Experimentation to Build a Winning Strategy Read More »