Sterling Woods

Making the Business Case for CSR and DEI

Joseph Fung is a serial entrepreneur who already had a passion for CSR and DEI when he co-founded his fifth company, Uvaro. As an organization offering tech sales training to individuals looking to break into the space, conversations around equitable hiring practices are inherent to its business model. When asked to define DEI, though, Joseph …

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Optimizing Your Go-To-Market Strategy Using Human-Machine Teaming | CEO Campfire Chat Podcast

Optimizing Your Go-To-Market Strategy Using Human-Machine Teaming

David Ehrlich is the CEO at the helm of Aktana, a provider of AI-driven support to sales professionals in the life science space. The technology helps reps deliver more value to the healthcare providers they serve while reducing typical costs associated with in-person sales teams. Digital companies have always automated go-to-market processes, but it is …

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Breaking Down Walls Between Sales and Marketing | CEO Campfire Chat | The Sterling Woods Group

Breaking Down Walls Between Sales and Marketing

Becca Apfelstadt and her team at treetree agency work with B2B giants. They partner with Fortune 500 marketing and sales teams and act as an extension of the in-house departments to achieve all the organization’s goals. But as anyone who’s ever worked in an enterprise B2B environment knows, things aren’t always sunshine and roses between …

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How Data-Enabled Digital Lead Generation Derisks B2B Organic Growth | The Sterling Woods Group Blog

How Data-Enabled Digital Lead Generation Derisks B2B Organic Growth

When you run a B2B company, it goes without saying that producing significant returns is always a top concern. However, every time you deliver, you only raise the bar higher. It’s not enough to rely on add-on acquisitions and margin enhancement to fuel growth. They work but they’re not the end-all, be-all. You need a …

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Why Selling Professional Services Differs From Product-Based Sales

When Greg Alexander successfully sold his consulting firm in 2017, he thought he was headed into early retirement. After some downtime, though, Greg found himself itching for a meaningful second act. And when a mentor spoke with him about the concept of the circle of competence, a lightbulb went off for Greg. The circle of …

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What Is a Go-To-Market Strategy, and Why Do You Need One? | The Sterling Woods Group

What Is a Go-To-Market Strategy, and Why Do You Need One?

At Sterling Woods, we have a simple working definition of go-to-market strategy. A go-to-market strategy answers these four questions: Who are we targeting? What problem are we solving for them? How do we solve that problem better (faster, cheaper, more seamlessly) than anyone else? How are we getting in front of the correct targets with …

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The Role of Self-Awareness in Succession Planning | CEO Campfire Chat | The Sterling Woods Group

The Role of Self-Awareness in Succession Planning

Brian Roland founded Abenity nearly 15 years ago with his brother, Mark. Brian had worked sales jobs before, and while he’d been successful, he felt disconnected from his purpose. He was young and single at the time, and he was earning more than he needed. Why? So he could say he made a nice salary? …

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Your Founder Is Not Your Market: Finding Product-Market Fit | The Sterling Woods Group

Your Founder Is Not Your Market: Finding Product-Market Fit

It’s a story we often hear on the CEO Campfire Chat podcast. A founder faces a problem in their life. They search for a solution in the marketplace, and it just doesn’t exist. Instead of sitting idly back, they create a product or service to address their need and bring it to market to share …

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Making Complex Data Actionable With Segmentation | Kermit Randa | CEO Campfire Chat

Making Complex Data Actionable With Segmentation

Kermit Randa has served as an executive at a number of B2B software organizations. In every business he steps up to lead, he finds that data holds the key to unlocking revenue growth. Still, many organizations struggle to get their arms around their data. First, there are the organizations that embrace the terminology but don’t …

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