Sterling Woods

Digital Trends: MPA Interview With The Sterling Woods Group

Digital Trends: An MPA Interview with The Sterling Woods Group

Digital trends include diversification of digital revenue streams, charging for premium content, and continued challenges with the ad model Rob Ristagno, CEO of The Sterling Woods Group, shares his thoughts on the future of digital media, and makes the following points: “Winning requires diversification of digital revenue streams. I firmly believe publishers have a major …

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What Publishers Can Learn from Content Marketing Institute’s 2017 Survey

The State of Content Marketing – Content Marketing Institute’s 2017 Survey If you’re not sure what Content Marketing is, stop everything and read this article! If you use content marketing, read on for the state of the union to pick up some ideas on how to increase your effectiveness. Content marketing entails distributing valuable, relevant, …

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Want to Grow Twice as Fast? How One Number Can Boost Digital Revenue

“Would you recommend us to a friend?” Chances are you have responded to a survey that asked you how likely you were to recommend a product or service to someone you know. It’s likely the company was running a “Net Promoter Score” or “NPS” survey. NPS is one number with a lot of power.NPS is …

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Consumer Attitudes Toward Paying for Digital Content

The Survey Results Are In! We surveyed adults about their attitudes toward paying for digital content. Here is what the survey found: There is still a gap in willingness to pay between digital movies/tv and journalistic content (i.e., from newspapers, magazines, or digital media companies) However, there is a sizable portion of the population willing to pay for digital …

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Why is Innovation in Content Companies So Hard?

At Cook’s Illustrated, we would survey our audience religiously. Readers would often tell us they wanted “healthy” and “low-fat” recipes, but when we published healthy, low-fat recipes, we’d learn in follow-up surveys that the readers wouldn’t actually make these foods. This is an example of what behavioral economists would call the “social desirability bias.” People …

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New Product Development Mission Statement

The Sterling Woods Group’s Proprietary Framework To Develop A New Product Development Mission Statement Behold the power of setting goals, writing them down, and communicating them broadly. A study by professor Gail Matthews showed executives who shared written goals were twice as successful as those who thought about their goals, but did not write them …

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Innovate and Survive: Our New Product Development Framework

In the last article, I discussed the importance of innovation and new product development. If you aren’t growing, you’re dying – innovate or die! Now, let’s talk more about how to launch new revenue streams. At The Sterling Woods Group, we developed a New Product Development (“NPD”) process tailored specifically for content companies. This process …

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