Sterling Woods

The Pros and Cons of Intrapreneurship | Terry Jones | CEO Campfire Chat

The Pros and Cons of Intrapreneurship

Terry Jones has had a storied career. The founder of two billion-dollar companies, he’s now a successful speaker, author, and venture capitalist. When asked about what he’s most proud of, though, he doesn’t skip a beat: Travelocity. Terry founded Travelocity in a unique way—it was birthed under the roof of American Airlines, within its Sabre …

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How Company Culture Influences Organic Growth | David Kinsley | CEO Campfire Chat podcast logo

How Company Culture Influences Organic Growth

David Kinsley didn’t anticipate taking over the family business. In his teenage years, he dreamed about becoming a Wall Street power broker, vacationing in St. Barths, and living a life filled with the finer things. But when a chronic illness upended his first two years of college, his life changed course. He finally found relief …

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Unearthing Your Best Customers | CEO Campfire Chat | The Sterling Woods Group

Unearthing Your Best Customers

Bryan Clayton got the idea to found GreenPal after years running his own highly successful landscaping business. After selling Peachtree Inc. in 2013, Bryan set out to solve a problem he saw in the industry. Finding a reliable lawn care provider was challenging. For homeowners, it involved sifting through Google or Yelp reviews, calling providers, …

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Building a New Business To Take on the Industry Titans | CEO Campfire Chat | The Sterling Woods Group

Building a New Brand to Take on the Industry Titans

David Friend is a serial entrepreneur. After a brief stint in corporate America following college, David realized that the traditional, prescripted path was not for him. He had the entrepreneurial spirit—wanting to strike out on his own, seeking the ups and downs that come with building something from scratch.  He’s now successfully built six companies …

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Fostering Organizational Growth and Change in Uncertain Times | CEO Campfire Chat | The Sterling Woods Group

Fostering Organizational Growth and Change in Uncertain Times

One of the hardest things to do is move forward with certainty in new and scary situations. It’s a feeling many experienced firsthand in 2020, but some leaders have been dealing with massive disruption for years. Nancy Ham, CEO of WebPT, runs an organization providing end-to-end business solutions to the physical therapy industry. Over the …

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Driving Growth by Identifying the Root Cause of Customers’ Pain

John Campbell, CEO of Cambium Learning Group, believes that the American education system is fundamentally flawed. Our students and teachers are not respected, taken care of, or supported, and this leads to major gaps in performance. Many students are falling behind and dropping out of school before receiving a high school diploma.  Ultimately, though, John …

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Accelerating Your Marketing Strategy With Data | CEO Campfire Chat | The Sterling Woods Group

Simple Steps to Accelerate Your Marketing Strategy

Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …

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Data Versus Intuition in Business and...Love? | Sam Yagan | CEO Campfire Chat | The Sterling Woods Group

Data Versus Intuition in Business and…Love?

Sam Yagan has had an incredibly successful career. He co-founded SparkNotes with several Harvard classmates. In early adulthood, he co-founded the dating website OkCupid. When OkCupid was bought by the Match Group, Sam moved into leadership roles there, eventually becoming CEO and Vice Chairman. He seeded the swipe-left, swipe-right dating app, Tinder. Currently, he’s the …

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Using Customer Data and Experimentation to Build a Winning Strategy | Gabby Wong | CEO Campfire Chat | The Sterling Woods Group

Using Customer Data and Experimentation to Build a Winning Strategy

How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming on a good day. In times of upheaval, when your customers’ needs are shifting, these questions can feel impossible. But leaders who have uncovered the power of data understand that …

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