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Customer Segments Change: You Need a Segmentation Maintenance Plan | The Sterling Woods Group Blog

Customer Segments Change: You Need a Segmentation Maintenance Plan

Devising strategy and direction for your organization should never be a one-time event. Any number of factors can affect what your business does, how you do it, who you sell to, and where you fit within the context of your industry and the world at large. That’s why a segmentation exercise must be a regular …

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Smarter Marketing Spend Through Customer Segmentation | The Sterling Woods Group

Smarter Marketing Spend Through Customer Segmentation

The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the segments that generate the greatest revenue with the least amount of effort. Once you’ve found those high-value segments, it’s time to start engaging with them. When you focus your sales …

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