Business Growth

How Data-Enabled Digital Lead Generation Derisks B2B Organic Growth | The Sterling Woods Group Blog

How Data-Enabled Digital Lead Generation Derisks B2B Organic Growth

When you run a B2B company, it goes without saying that producing significant returns is always a top concern. However, every time you deliver, you only raise the bar higher. It’s not enough to rely on add-on acquisitions and margin enhancement to fuel growth. They work but they’re not the end-all, be-all. You need a …

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What Is a Go-To-Market Strategy, and Why Do You Need One? | The Sterling Woods Group

What Is a Go-To-Market Strategy, and Why Do You Need One?

At Sterling Woods, we have a simple working definition of go-to-market strategy. A go-to-market strategy answers these four questions: Who are we targeting? What problem are we solving for them? How do we solve that problem better (faster, cheaper, more seamlessly) than anyone else? How are we getting in front of the correct targets with …

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The Role of Self-Awareness in Succession Planning | CEO Campfire Chat | The Sterling Woods Group

The Role of Self-Awareness in Succession Planning

Brian Roland founded Abenity nearly 15 years ago with his brother, Mark. Brian had worked sales jobs before, and while he’d been successful, he felt disconnected from his purpose. He was young and single at the time, and he was earning more than he needed. Why? So he could say he made a nice salary? …

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Your Founder Is Not Your Market: Finding Product-Market Fit | The Sterling Woods Group

Your Founder Is Not Your Market: Finding Product-Market Fit

It’s a story we often hear on the CEO Campfire Chat podcast. A founder faces a problem in their life. They search for a solution in the marketplace, and it just doesn’t exist. Instead of sitting idly back, they create a product or service to address their need and bring it to market to share …

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Provide Winning Customer Care in Professional Services | Devin Miller | CEO Campfire Chat | Podcast

Provide Winning Customer Care in Professional Services

Devin Miller began his law career at a top 100 firm. And while he was serving big-name clients like Amazon and Intel, he found his direct client contact was limited and his impact felt minimal. He couldn’t shake the sense that he was just a cog in the wheel. He wanted to be a true …

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Devise a New Way to Access Growth Capital | CEO Campfire Chat | Billy Libby | The Sterling Woods Group

Devise a New Way to Access Growth Capital

The traditional venture capital model has been around for years. Unproven startups raise rounds of financing in exchange for equity in their company. Eventually, they grow to a size and stability that allows them to access debt from lenders, but in the meantime, if they want growth capital, they have to give away a stake …

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Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment | The Sterling Woods Group

Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment

We recently explained the importance of crafting rich buyer personas based on data rather than anecdotal evidence. Very few organizations serve only one type of customer. Your buyer personas, therefore, represent a number of customer types you interact with regularly. The creation of detailed buyer personas can feel like an academic exercise. It’s about sorting …

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Scale Your Professional Services Firm Without Working Overtime | CEO Campfire Chat | The Sterling Woods Group

Scale Your Professional Services Firm Without Working Overtime

All professional services firms face the same challenges when trying to scale. The product they sell isn’t an item—it’s their team’s time and expertise. When you have a specific number of employees, each with a finite number of hours in the day, how do you grow your business without demanding more time and energy from …

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Develop a Repeatable Process to Grow Your Brand | Colin Darretta | CEO Campfire Chat

Develop a Repeatable Process to Grow Your Brand

Consumer packaged goods (CPG) companies are difficult to launch. There are significant upfront costs associated with manufacturing and storing the product. Most CPG verticals are already crowded with countless brands. And with third-party marketplaces like Amazon capturing most online traffic, it’s a challenge to gather first-party data and win loyal customers. With all those hurdles …

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Growing Through Complexity with Commonsense Strategies | Sharon Love | CEO Campfire Chat

Growing Through Complexity with Commonsense Strategies

How does one leader manage the complexity that comes along with running a multinational organization with thousands of team members that goes to market under more than two dozen brand names? That’s the question Sharon Love, President and CEO of Community Brands, answers every day in her work. Community Brands is a consortium of 33 …

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