Business Growth

Provide Winning Customer Care in Professional Services | Devin Miller | CEO Campfire Chat | Podcast

Provide Winning Customer Care in Professional Services

Devin Miller began his law career at a top 100 firm. And while he was serving big-name clients like Amazon and Intel, he found his direct client contact was limited and his impact felt minimal. He couldn’t shake the sense that he was just a cog in the wheel. He wanted to be a true …

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Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment | The Sterling Woods Group

Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment

We recently explained the importance of crafting rich buyer personas based on data rather than anecdotal evidence. Very few organizations serve only one type of customer. Your buyer personas, therefore, represent a number of customer types you interact with regularly. The creation of detailed buyer personas can feel like an academic exercise. It’s about sorting …

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Scale Your Professional Services Firm Without Working Overtime | CEO Campfire Chat | The Sterling Woods Group

Scale Your Professional Services Firm Without Working Overtime

All professional services firms face the same challenges when trying to scale. The product they sell isn’t an item—it’s their team’s time and expertise. When you have a specific number of employees, each with a finite number of hours in the day, how do you grow your business without demanding more time and energy from …

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Develop a Repeatable Process to Grow Your Brand | Colin Darretta | CEO Campfire Chat

Develop a Repeatable Process to Grow Your Brand

Consumer packaged goods (CPG) companies are difficult to launch. There are significant upfront costs associated with manufacturing and storing the product. Most CPG verticals are already crowded with countless brands. And with third-party marketplaces like Amazon capturing most online traffic, it’s a challenge to gather first-party data and win loyal customers. With all those hurdles …

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Growing Through Complexity with Commonsense Strategies | Sharon Love | CEO Campfire Chat

Growing Through Complexity with Commonsense Strategies

How does one leader manage the complexity that comes along with running a multinational organization with thousands of team members that goes to market under more than two dozen brand names? That’s the question Sharon Love, President and CEO of Community Brands, answers every day in her work. Community Brands is a consortium of 33 …

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The Pros and Cons of Intrapreneurship | Terry Jones | CEO Campfire Chat

The Pros and Cons of Intrapreneurship

Terry Jones has had a storied career. The founder of two billion-dollar companies, he’s now a successful speaker, author, and venture capitalist. When asked about what he’s most proud of, though, he doesn’t skip a beat: Travelocity. Terry founded Travelocity in a unique way—it was birthed under the roof of American Airlines, within its Sabre …

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How Company Culture Influences Organic Growth | David Kinsley | CEO Campfire Chat podcast logo

How Company Culture Influences Organic Growth

David Kinsley didn’t anticipate taking over the family business. In his teenage years, he dreamed about becoming a Wall Street power broker, vacationing in St. Barths, and living a life filled with the finer things. But when a chronic illness upended his first two years of college, his life changed course. He finally found relief …

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Unearthing Your Best Customers | CEO Campfire Chat | The Sterling Woods Group

Unearthing Your Best Customers

Bryan Clayton got the idea to found GreenPal after years running his own highly successful landscaping business. After selling Peachtree Inc. in 2013, Bryan set out to solve a problem he saw in the industry. Finding a reliable lawn care provider was challenging. For homeowners, it involved sifting through Google or Yelp reviews, calling providers, …

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Building a New Business To Take on the Industry Titans | CEO Campfire Chat | The Sterling Woods Group

Building a New Brand to Take on the Industry Titans

David Friend is a serial entrepreneur. After a brief stint in corporate America following college, David realized that the traditional, prescripted path was not for him. He had the entrepreneurial spirit—wanting to strike out on his own, seeking the ups and downs that come with building something from scratch.  He’s now successfully built six companies …

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Fostering Organizational Growth and Change in Uncertain Times | CEO Campfire Chat | The Sterling Woods Group

Fostering Organizational Growth and Change in Uncertain Times

One of the hardest things to do is move forward with certainty in new and scary situations. It’s a feeling many experienced firsthand in 2020, but some leaders have been dealing with massive disruption for years. Nancy Ham, CEO of WebPT, runs an organization providing end-to-end business solutions to the physical therapy industry. Over the …

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