Business Strategy

Develop a Repeatable Process to Grow Your Brand | Colin Darretta | CEO Campfire Chat

Develop a Repeatable Process to Grow Your Brand

Consumer packaged goods (CPG) companies are difficult to launch. There are significant upfront costs associated with manufacturing and storing the product. Most CPG verticals are already crowded with countless brands. And with third-party marketplaces like Amazon capturing most online traffic, it’s a challenge to gather first-party data and win loyal customers. With all those hurdles …

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The Pros and Cons of Intrapreneurship | Terry Jones | CEO Campfire Chat

The Pros and Cons of Intrapreneurship

Terry Jones has had a storied career. The founder of two billion-dollar companies, he’s now a successful speaker, author, and venture capitalist. When asked about what he’s most proud of, though, he doesn’t skip a beat: Travelocity. Terry founded Travelocity in a unique way—it was birthed under the roof of American Airlines, within its Sabre …

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Building a New Business To Take on the Industry Titans | CEO Campfire Chat | The Sterling Woods Group

Building a New Brand to Take on the Industry Titans

David Friend is a serial entrepreneur. After a brief stint in corporate America following college, David realized that the traditional, prescripted path was not for him. He had the entrepreneurial spirit—wanting to strike out on his own, seeking the ups and downs that come with building something from scratch.  He’s now successfully built six companies …

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Fostering Organizational Growth and Change in Uncertain Times | CEO Campfire Chat | The Sterling Woods Group

Fostering Organizational Growth and Change in Uncertain Times

One of the hardest things to do is move forward with certainty in new and scary situations. It’s a feeling many experienced firsthand in 2020, but some leaders have been dealing with massive disruption for years. Nancy Ham, CEO of WebPT, runs an organization providing end-to-end business solutions to the physical therapy industry. Over the …

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