10 Stats That Demonstrate the Power of Segmentation
There are very few things in business that lower risks while increasing returns.…
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January 7, 2020
Applying E-Commerce Principles to Sales Process Engineering
In the past, B2Bs would never have considered trying to model their sales…
December 10, 2019
Using Data to Shorten Your E-Commerce Sales Cycle
E-commerce has increasingly become a part of most business’s revenues. While you’ve likely…
November 12, 2019
Three E-Commerce Conversion Gaffes
This article is the second in a four-part series on the digital superfecta:…
October 8, 2019
Force #4: Measure and Experiment
In 2018, we published a book entitled A Member Is Worth a Thousand…
June 11, 2019
UX to Move Users Up the Product Pyramid
If a customer has signed up for your basic membership, you’ve already done…
October 30, 2018
What Drives Subscribers, In Their Own Words
As a content creator, you understand the time and effort that goes into…
June 5, 2018
The Right Way to Use Technology to Maximize Online Revenue Growth
This Spring, I’ll be publishing a new book entitled A Member Is Worth…
April 10, 2018
Force #2: Be Conversion-Oriented
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors.The…
March 13, 2018
Use the Fogg Behavior Model to Increase Conversions Online
The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist…
February 6, 2018
