Conversion

10 Stats That Demonstrate the Power of Segmentation

There are very few things in business that lower risks while increasing returns. Segmentation is one of those “free lunches,” and that’s why we are such firm believers in incorporating segmentation into your strategy. Segmentation can help you better target your audience with appropriate marketing messaging, design new products that address the needs of specific …

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Using Data to Shorten Your E-Commerce Sales Cycle | The Sterling Woods Group

Using Data to Shorten Your E-Commerce Sales Cycle

E-commerce has increasingly become a part of most business’s revenues. While you’ve likely seen obvious examples of this from traditional retailers, companies in other industries are embracing e-commerce tactics, too. Publishers are selling subscriptions and digital memberships. In the healthcare sector, pharmacies like PillPack and Capsule are offering online prescription fulfillment and delivery services. Direct-to-consumer …

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What Drives Subscribers, In Their Own Words | The Sterling Woods Group

What Drives Subscribers, In Their Own Words

As a content creator, you understand the time and effort that goes into creating a valuable and thoughtful product. It’s your livelihood, it’s something you’re passionate about, and it’s likely something you sometimes struggle to monetize. The digital display ad market is not a viable way forward for publishers. With advertisers dedicating their dollars and …

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Use Technology & Strategy to Leverage Online Revenue Growth | The Sterling Woods Group

The Right Way to Use Technology to Maximize Online Revenue Growth

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half …

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Use the Fogg Behavior Model to Increase Online Conversions | Sterling Woods Group

Use the Fogg Behavior Model to Increase Conversions Online

The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct elements must interact in order for any specific behavior to occur. When a behavior isn’t initiated, you can bet that it’s because one or more of the three elements—Motivation, Ability, …

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How to Make Money Online Once Google Starts Blocking Your Ads

There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and as digital ad growth slows even for industry giants, organizations at the top of the advertising food chain are exploring how to keep businesses profitable. Perhaps the greatest sign of …

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