The poet William Edward Hickson taught us all to, “Try, try again.” But since the coronavirus crisis has changed the world in countless ways, we need to modify the maxim for this new era to, “Try, try something else.” Many of our clients’ sales teams are telling us they’re having trouble just getting people on …
There are very few things in business that lower risks while increasing returns. Segmentation is one of those “free lunches,” and that’s why we are such firm believers in incorporating segmentation into your strategy. Segmentation can help you better target your audience with appropriate marketing messaging, design new products that address the needs of specific …
10 Stats That Demonstrate the Power of Segmentation Read More »
In the past, B2Bs would never have considered trying to model their sales processes after what B2Cs do. After all, selling to businesses is an entirely different beast than selling to individuals. While B2Cs may be able to convince consumers to make a purchase on a whim or entice them with deals and entry-level products, …
Applying E-Commerce Principles to Sales Process Engineering Read More »
E-commerce has increasingly become a part of most business’s revenues. While you’ve likely seen obvious examples of this from traditional retailers, companies in other industries are embracing e-commerce tactics, too. Publishers are selling subscriptions and digital memberships. In the healthcare sector, pharmacies like PillPack and Capsule are offering online prescription fulfillment and delivery services. Direct-to-consumer …
Using Data to Shorten Your E-Commerce Sales Cycle Read More »
This article is the second in a four-part series on the digital superfecta: the four things all companies must get right in order to maximize their growth potential. Read on to learn more about the second leg of the digital superfecta, and find links at the bottom of the article to the other three legs. …
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, …
If a customer has signed up for your basic membership, you’ve already done something right. Your user experience was strong enough to make them come to know, like, and trust your brand. Your online presence made it easy for them to learn more and sign up for your introductory service. But we all know the …
As a content creator, you understand the time and effort that goes into creating a valuable and thoughtful product. It’s your livelihood, it’s something you’re passionate about, and it’s likely something you sometimes struggle to monetize. The digital display ad market is not a viable way forward for publishers. With advertisers dedicating their dollars and …
This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half …
The Right Way to Use Technology to Maximize Online Revenue Growth Read More »
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, primary …
The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct elements must interact in order for any specific behavior to occur. When a behavior isn’t initiated, you can bet that it’s because one or more of the three elements—Motivation, Ability, …
Use the Fogg Behavior Model to Increase Conversions Online Read More »
There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and as digital ad growth slows even for industry giants, organizations at the top of the advertising food chain are exploring how to keep businesses profitable. Perhaps the greatest sign of …
How to Make Money Online Once Google Starts Blocking Your Ads Read More »
