Data Analytics

Optimizing Your Go-To-Market Strategy Using Human-Machine Teaming | CEO Campfire Chat Podcast

Optimizing Your Go-To-Market Strategy Using Human-Machine Teaming

Business Strategy, Data Analytics, Measuring Results, Podcast / By

David Ehrlich is the CEO at the helm of Aktana, a provider of AI-driven support to sales professionals in the life science space. The technology helps reps deliver more value to the healthcare providers they serve while reducing typical costs associated with in-person sales teams. Digital companies have always automated go-to-market processes, but it is …

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How Data-Enabled Digital Lead Generation Derisks B2B Organic Growth | The Sterling Woods Group Blog

How Data-Enabled Digital Lead Generation Derisks B2B Organic Growth

Best Practices, Blog, Business Growth, Business Strategy, Data Analytics, Optimization, Performance / By

When you run a B2B company, it goes without saying that producing significant returns is always a top concern. However, every time you deliver, you only raise the bar higher. It’s not enough to rely on add-on acquisitions and margin enhancement to fuel growth. They work but they’re not the end-all, be-all. You need a …

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Your Founder Is Not Your Market: Finding Product-Market Fit | The Sterling Woods Group

Your Founder Is Not Your Market: Finding Product-Market Fit

Blog, Business Growth, Data Analytics, Optimization / By

It’s a story we often hear on the CEO Campfire Chat podcast. A founder faces a problem in their life. They search for a solution in the marketplace, and it just doesn’t exist. Instead of sitting idly back, they create a product or service to address their need and bring it to market to share …

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Making Complex Data Actionable With Segmentation | Kermit Randa | CEO Campfire Chat

Making Complex Data Actionable With Segmentation

Best Practices, Business Strategy, Data Analytics, Podcast / By

Kermit Randa has served as an executive at a number of B2B software organizations. In every business he steps up to lead, he finds that data holds the key to unlocking revenue growth. Still, many organizations struggle to get their arms around their data. First, there are the organizations that embrace the terminology but don’t …

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Customer Segments Change: You Need a Segmentation Maintenance Plan | The Sterling Woods Group Blog

Customer Segments Change: You Need a Segmentation Maintenance Plan

Best Practices, Blog, Data Analytics / By

Devising strategy and direction for your organization should never be a one-time event. Any number of factors can affect what your business does, how you do it, who you sell to, and where you fit within the context of your industry and the world at large. That’s why a segmentation exercise must be a regular …

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Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers | The Sterling Woods Group Blog

Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers

Best Practices, Data Analytics / By

When someone asks who your typical customer is, how do you answer? Chances are, you think about the largest segment of your audience. If that sounds correct, stop right there. Many companies mistake their average customer for their best customer. After all, if you’re selling mostly to one group, aren’t they the folks with the …

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Accelerating Your Marketing Strategy With Data | CEO Campfire Chat | The Sterling Woods Group

Simple Steps to Accelerate Your Marketing Strategy

Data Analytics, Marketing Strategy, Optimization, Podcast / By

Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …

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Data Versus Intuition in Business and...Love? | Sam Yagan | CEO Campfire Chat | The Sterling Woods Group

Data Versus Intuition in Business and…Love?

Data Analytics, Podcast / By

Sam Yagan has had an incredibly successful career. He co-founded SparkNotes with several Harvard classmates. In early adulthood, he co-founded the dating website OkCupid. When OkCupid was bought by the Match Group, Sam moved into leadership roles there, eventually becoming CEO and Vice Chairman. He seeded the swipe-left, swipe-right dating app, Tinder. Currently, he’s the …

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Using Customer Data and Experimentation to Build a Winning Strategy | Gabby Wong | CEO Campfire Chat | The Sterling Woods Group

Using Customer Data and Experimentation to Build a Winning Strategy

Data Analytics, Podcast / By

How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming on a good day. In times of upheaval, when your customers’ needs are shifting, these questions can feel impossible. But leaders who have uncovered the power of data understand that …

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