Data Analytics

Accelerating Your Marketing Strategy With Data | CEO Campfire Chat | The Sterling Woods Group

Simple Steps to Accelerate Your Marketing Strategy

Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …

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Data Versus Intuition in Business and...Love? | Sam Yagan | CEO Campfire Chat | The Sterling Woods Group

Data Versus Intuition in Business and…Love?

Sam Yagan has had an incredibly successful career. He co-founded SparkNotes with several Harvard classmates. In early adulthood, he co-founded the dating website OkCupid. When OkCupid was bought by the Match Group, Sam moved into leadership roles there, eventually becoming CEO and Vice Chairman. He seeded the swipe-left, swipe-right dating app, Tinder. Currently, he’s the …

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Using Customer Data and Experimentation to Build a Winning Strategy | Gabby Wong | CEO Campfire Chat | The Sterling Woods Group

Using Customer Data and Experimentation to Build a Winning Strategy

How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming on a good day. In times of upheaval, when your customers’ needs are shifting, these questions can feel impossible. But leaders who have uncovered the power of data understand that …

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How B2Bs Use Data Science to Drive Revenues | The Sterling Woods Group

How B2Bs Use Data Science to Grow Revenues

You’ve read the publications tossing around the big business buzzwords; things like predictive analytics, artificial intelligence, and machine learning. You’ve maybe even tried to incorporate some of this new technology into your organization’s operations and strategy. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? More …

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Using a Universal Customer View to Grow Your Business | The Sterling Woods Group

Using a Universal Customer View to Grow Your Business

Most organizations today understand the importance of collecting data on their customers. Many businesses, though, struggle to unify their data in a meaningful way. Data remains disparate, and so it ends up gathering dust. However, when companies can gather their data under one umbrella, they begin to create a universal customer view. This means that …

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