The Sterling Woods Group’s Proprietary Framework To Develop A New Product Development Mission Statement Behold the power of setting goals, writing them down, and communicating them broadly. A study by professor Gail Matthews showed executives who shared written goals were twice as successful as those who thought about their goals, but did not write them …
In the last article, I discussed the importance of innovation and new product development. If you aren’t growing, you’re dying – innovate or die! Now, let’s talk more about how to launch new revenue streams. At The Sterling Woods Group, we developed a New Product Development (“NPD”) process tailored specifically for content companies. This process …
Innovate and Survive: Our New Product Development Framework Read More »
“In this world you’re either growing or you’re dying so get in motion and grow.” –Lou Holtz, Football Coach I like to ask media CEOs what their top growth priorities are. Many seem to focus on finding growth through optimization levers. How can we get just a few more subscribers to our existing publication using …
Innovate or Die: New Product Development for Media Companies Read More »
Using micropayments to monetize content is a hot topic. Micropayments require consumers pay just a few cents to access each piece of content. Blendle, a “Spotify, a Netflix, an iTunes for journalism” has gotten a lot of press as a leader in micropayments. Subscribers pay between 9 and 49 cents for each article they read …
You’ve certainly heard the buzzword “predictive analytics,” but how many of you have actually harnessed the power of predictive analytics to improve your bottom line? Prediction Drives Performance Research from the management consulting firm Bain shows companies that use advanced analytics are twice as likely to be in the top 25% of their market than …
Most media executives and publishers know they need to launch new revenue streams to survive, but a major challenge is finding the time to do so. This struggle is not limited to just the media world. In fact, if you go to amazon.com and search for “time management,” you will find over 59,000 products for …
Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.” …
“A guy took an ordinary box of crayons…and proceeded to blow everyone away. What he did = Epic.” “Here’s what happened when six corgi puppies visited a college campus” I don’t know about you, but I’m sick of all the clickbait. We fall for those sensational headlines that get us to click through dozens of …
The cure for advertising woes: content your audience actually cares about Read More »
I got my fair share of BBQ, roller derby, and food trucks this week in Austin. I was there for the tenth annual Niche Media Conference and a bonus day focused on technology. For those unable to make the trip to the Lone Star State, here are the top five takeaways from the event: 5. …
