As a smart, ambitious business owner, it can be tempting to try to tackle every problem in your industry. You may be adept at identifying problems and designing solutions, but when you try to be everything to everyone, you struggle to gain real traction. That’s why Marc Heyneker is so passionate about the importance of …
Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …
Simple Steps to Accelerate Your Marketing Strategy Read More »
The COVID-19 pandemic has affected all businesses, but it’s hit retail particularly hard. Since March, stalwart brands like J. Crew, Neiman Marcus, and JC Penney have declared bankruptcy. However, even prior to COVID, these brands were in trouble. Direct-to-consumer brands (DTCs)—such as Casper, Warby Parker, and Everlane—have been moving in on traditional retailers’ turf for …
A Peaceful Coexistence Between Direct-to-Consumer and Brick-and-Mortar Brands Read More »
The coronavirus pandemic has changed the definition of “business as usual.” Regardless of industry or geographic location, the entire world has experienced tremendous disruption. We’ve all had to adjust overnight and remain nimble as we’ve seen health guidance, government restrictions, and consumer attitudes shift on a daily basis. Now that the turbulent time of dealing …
Finding the Right Pockets of Opportunity in the New Normal Read More »
Managing email communications can be a source of stress for businesses, even in the best of times. If you email your list too infrequently, they forget about you. But if you’re too eager to land in their inbox, it’s off-putting. You end up with unsubscribes and in spam folders. Now in the time of COVID-19, …
Many companies are freezing or cutting marketing budgets right now. Even the big guys like Google are reducing spend and freezing hiring. In times of crisis, marketing is often the first place leaders turn when looking to scale back. Marketing is seen as a nice-to-have, and when it comes down to funding the essential functions …
Why You Should Increase Your Digital Ad Spend Right Now Read More »
The coronavirus crisis has created a great deal of instability around the world. For those of us leading organizations, it means changes to every facet of the way we run our business. With so many shifts coming at us so quickly, we took time this month to reflect on some of the biggest issues business …
When it comes to tracking customer behavior, some businesses only focus on that critical moment: immediately before, during, and after the sale. And of course, knowing who’s purchasing your products or services and understanding how much revenue you’re generating is important information! But if you’re only paying attention to what customers are up to right …
The Importance of Tracking Customers Across the Marketing and Sales Funnel Read More »
Data has changed the way we approach so many things in business. From product creation to customer retention to inventory management, data can improve efficiencies across the board. Marketing is no exception. By using the data you have on hand to segment your audience, you can boost your marketing ROI. Access to data on prospects …
Using Segmentation to Improve Your Marketing ROI Read More »
Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers were buying them en masse, and hordes of new companies with niche areas of focus were popping up to cater to specific dietary needs. Well, a lot has changed since …
Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry Read More »
If you run a business, you probably think you know your ideal customers. You imagine the traits they have in common and why it is that they all adore your brand. You develop new products and services based on what you think they’ll like. But where is this image of your ideal customer coming from? …
This article is the first of a four-part series on the digital superfecta: the four things all companies must get right in order to maximize their growth potential. Read on to learn more about the first leg of the digital superfecta, and find links at the bottom of the article to the other three legs. …
The Digital Superfecta: 4 Things You Need to Get Right Read More »
