Marketing Strategy

Accelerating Your Marketing Strategy With Data | CEO Campfire Chat | The Sterling Woods Group

Simple Steps to Accelerate Your Marketing Strategy

Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …

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A Peaceful Coexistence Between Direct-to-Consumer and Brick-and-Mortar Brands | The Sterling Woods Group

A Peaceful Coexistence Between Direct-to-Consumer and Brick-and-Mortar Brands

The COVID-19 pandemic has affected all businesses, but it’s hit retail particularly hard. Since March, stalwart brands like J. Crew, Neiman Marcus, and JC Penney have declared bankruptcy. However, even prior to COVID, these brands were in trouble. Direct-to-consumer brands (DTCs)—such as Casper, Warby Parker, and Everlane—have been moving in on traditional retailers’ turf for …

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Finding the Right Pockets of Opportunity in the New Normal | The Sterling Woods Group

Finding the Right Pockets of Opportunity in the New Normal

The coronavirus pandemic has changed the definition of “business as usual.” Regardless of industry or geographic location, the entire world has experienced tremendous disruption. We’ve all had to adjust overnight and remain nimble as we’ve seen health guidance, government restrictions, and consumer attitudes shift on a daily basis. Now that the turbulent time of dealing …

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Why You Should Increase Your Digital Ad Spend Right Now | The Sterling Woods Group

Why You Should Increase Your Digital Ad Spend Right Now

Many companies are freezing or cutting marketing budgets right now. Even the big guys like Google are reducing spend and freezing hiring. In times of crisis, marketing is often the first place leaders turn when looking to scale back. Marketing is seen as a nice-to-have, and when it comes down to funding the essential functions …

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Managing in Uncertain Times: A Roundup of Advice for Seeing Your Business Through the Coronavirus Pandemic | The Sterling Woods Group

Managing in Uncertain Times: A Roundup of Advice for Seeing Your Business Through the Coronavirus Pandemic

The coronavirus crisis has created a great deal of instability around the world. For those of us leading organizations, it means changes to every facet of the way we run our business. With so many shifts coming at us so quickly, we took time this month to reflect on some of the biggest issues business …

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The Importance of Tracking Customers Across the Marketing and Sales Funnel | The Sterling Woods Group

The Importance of Tracking Customers Across the Marketing and Sales Funnel

When it comes to tracking customer behavior, some businesses only focus on that critical moment: immediately before, during, and after the sale. And of course, knowing who’s purchasing your products or services and understanding how much revenue you’re generating is important information! But if you’re only paying attention to what customers are up to right …

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Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry | The Sterling Woods Group

Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry

Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers were buying them en masse, and hordes of new companies with niche areas of focus were popping up to cater to specific dietary needs. Well, a lot has changed since …

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