Finding Your Best Customers in the Data
If you run a business, you probably think you know your ideal customers.…
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November 5, 2019
The Digital Superfecta: 4 Things You Need to Get Right
This article is the first of a four-part series on the digital superfecta:…
October 1, 2019
Force #1: Focus On Your Whales
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors.…
September 24, 2019
Discounting Is Dead. Here’s What to Do Instead.
Everyone loves a good bargain. Getting the best product for a great price…
September 10, 2019
Free Lunch: The Power of Segmentation
I remember a business school professor proclaiming, “diversification is the only free lunch.”…
August 20, 2019
Force #4: Measure and Experiment
In 2018, we published a book entitled A Member Is Worth a Thousand…
June 11, 2019
Force #5: Create Bandwidth
In 2018, we published a book entitled A Member Is Worth a Thousand…
May 28, 2019
What Would You Say You Do Here? 5 Steps to Clarify Your Paid Digital Membership’s Value Proposition
One of my favorite parts of the movie Office Space is when the…
May 21, 2019
Redefining Subscription Services
When you hear the phrase “subscription service,” what kind of business comes to…
April 30, 2019
Putting Your Biggest Fans to Work Through the Power of Brand Ambassadors
Running a business takes a lot of manpower, resources, and financing. There are…
April 2, 2019
