A Peaceful Coexistence Between Direct-to-Consumer and Brick-and-Mortar Brands
The COVID-19 pandemic has affected all businesses, but it’s hit retail particularly hard.…
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June 30, 2020
Finding the Right Pockets of Opportunity in the New Normal
The coronavirus pandemic has changed the definition of "business as usual." Regardless of…
June 23, 2020
Finding the Right Email Cadence
Managing email communications can be a source of stress for businesses, even in…
June 2, 2020
Why You Should Increase Your Digital Ad Spend Right Now
Many companies are freezing or cutting marketing budgets right now. Even the big…
May 19, 2020
Managing in Uncertain Times: A Roundup of Advice for Seeing Your Business Through the Coronavirus Pandemic
The coronavirus crisis has created a great deal of instability around the world.…
April 28, 2020
The Importance of Tracking Customers Across the Marketing and Sales Funnel
When it comes to tracking customer behavior, some businesses only focus on that…
February 18, 2020
Using Segmentation to Improve Your Marketing ROI
Data has changed the way we approach so many things in business. From…
February 4, 2020
Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry
Just a few years ago, meal kits were the hot, new trend in…
January 21, 2020
Finding Your Best Customers in the Data
If you run a business, you probably think you know your ideal customers.…
November 5, 2019
The Digital Superfecta: 4 Things You Need to Get Right
This article is the first of a four-part series on the digital superfecta:…
October 1, 2019
