The Importance of Tracking Customers Across the Marketing and Sales Funnel
When it comes to tracking customer behavior, some businesses only focus on that…
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February 18, 2020
Using Segmentation to Improve Your Marketing ROI
Data has changed the way we approach so many things in business. From…
February 4, 2020
Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry
Just a few years ago, meal kits were the hot, new trend in…
January 21, 2020
Finding Your Best Customers in the Data
If you run a business, you probably think you know your ideal customers.…
November 5, 2019
The Digital Superfecta: 4 Things You Need to Get Right
This article is the first of a four-part series on the digital superfecta:…
October 1, 2019
Force #1: Focus On Your Whales
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors.…
September 24, 2019
Discounting Is Dead. Here’s What to Do Instead.
Everyone loves a good bargain. Getting the best product for a great price…
September 10, 2019
Free Lunch: The Power of Segmentation
I remember a business school professor proclaiming, “diversification is the only free lunch.”…
August 20, 2019
Force #4: Measure and Experiment
In 2018, we published a book entitled A Member Is Worth a Thousand…
June 11, 2019
Force #5: Create Bandwidth
In 2018, we published a book entitled A Member Is Worth a Thousand…
May 28, 2019
