According to eMarketer’s latest forecast, US digital ad spending will reach $83 billion in 2017, representing an increase of 15.9%. For publishers focused on monetization, this may seem like great news for business, but unfortunately, a rising tide is not lifting all ships. While digital ad revenue is increasing overall, it’s likely decreasing for any …
Digital Ads Up 16% — But You Won’t Reap the Rewards Read More »
First there was the Internet, then came mobile. Are you wondering how the “Internet of Things” will disrupt the media industry? The Internet of Things – a world made up of billions of constantly connected objects sharing a never-ending stream of data – is changing the way people get and use information. For anyone involved …
Digital Publishing and the Internet of Things: A New Era for Content Read More »
“Would you recommend us to a friend?” Chances are you have responded to a survey that asked you how likely you were to recommend a product or service to someone you know. It’s likely the company was running a “Net Promoter Score” or “NPS” survey. NPS is one number with a lot of power.NPS is …
Want to Grow Twice as Fast? How One Number Can Boost Digital Revenue Read More »
Are you on advertising life support? It’s time to start thinking about additional revenue streams. If you’re focused on print advertising, be aware that 35% of ad spend in print has evaporated over the past five years. If you’re thinking you can make it up on the web, take note that pricing has declined by …
“A guy took an ordinary box of crayons…and proceeded to blow everyone away. What he did = Epic.” “Here’s what happened when six corgi puppies visited a college campus” I don’t know about you, but I’m sick of all the clickbait. We fall for those sensational headlines that get us to click through dozens of …
The cure for advertising woes: content your audience actually cares about Read More »
