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Accelerating Your Marketing Strategy With Data | CEO Campfire Chat | The Sterling Woods Group

Simple Steps to Accelerate Your Marketing Strategy

Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …

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Using a Universal Customer View to Grow Your Business | The Sterling Woods Group

Using a Universal Customer View to Grow Your Business

Most organizations today understand the importance of collecting data on their customers. Many businesses, though, struggle to unify their data in a meaningful way. Data remains disparate, and so it ends up gathering dust. However, when companies can gather their data under one umbrella, they begin to create a universal customer view. This means that …

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Using Data to Shorten Your E-Commerce Sales Cycle | The Sterling Woods Group

Using Data to Shorten Your E-Commerce Sales Cycle

E-commerce has increasingly become a part of most business’s revenues. While you’ve likely seen obvious examples of this from traditional retailers, companies in other industries are embracing e-commerce tactics, too. Publishers are selling subscriptions and digital memberships. In the healthcare sector, pharmacies like PillPack and Capsule are offering online prescription fulfillment and delivery services. Direct-to-consumer …

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The Digital Display Ad Market Is Doomed | The Sterling Woods Group

The Truth About the Digital Display Ad Market

If you’re like most content creators, for the past several years you’ve been trapped in a vicious cycle of cutting costs and losing revenue. You spend most of your time putting out fires rather than growing your business. And it’s not just niche publishers and content marketers facing this dilemma. Publishers of all sizes, from …

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Use Technology & Strategy to Leverage Online Revenue Growth | The Sterling Woods Group

The Right Way to Use Technology to Maximize Online Revenue Growth

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half …

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Caitlin Roman, Subscriptions Product Manager for Medium talks about the new membership and partner program | The Sterling Woods Group

Medium Is Fixing the Broken Ad Model: An Interview with Caitlin Roman

Early last year, Medium founder and CEO Ev Williams declared the current media model broken, pointing out how ad-based publishing tends to encourage clicks more than high-quality content creation. If you’ve been following the Sterling Woods blog, you already know we agree. Digital advertising isn’t inherently bad, but it does support tech giants more than …

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Who Owns the Internet? Not Online Publishers, Says Elizabeth Kolbert at The New Yorker | The Sterling Woods Group

Who Owns the Internet? Not Online Publishers, Says The New Yorker

Last month, one of my clients shared this article with me from The New Yorker called, “Who Owns the Internet?”. It’s a fascinating analysis of how Big Tech’s — Google’s, Amazon’s, Facebook’s, and Apple’s — monopoly over the digital world is impacting our culture: from music to news to political races. In the end, the …

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Driving Paid Digital Content: Tradeoffs Across Various Trial Models

If you’ve ever gone fishing, you know that when you hook a fish, you need to reel it in quickly. But not too quickly, either. Moving too fast or not fast enough can cause you to lose your catch entirely. Subscription conversions are a lot like catching a big fish. In order to monetize your …

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