Product Management

Finding the Right Pockets of Opportunity in the New Normal | The Sterling Woods Group

Finding the Right Pockets of Opportunity in the New Normal

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The coronavirus pandemic has changed the definition of “business as usual.” Regardless of industry or geographic location, the entire world has experienced tremendous disruption. We’ve all had to adjust overnight and remain nimble as we’ve seen health guidance, government restrictions, and consumer attitudes shift on a daily basis. Now that the turbulent time of dealing …

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Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry | The Sterling Woods Group

Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry

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Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers were buying them en masse, and hordes of new companies with niche areas of focus were popping up to cater to specific dietary needs. Well, a lot has changed since …

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What Is Your Product Pyramid? | The Sterling Woods Group

What Is Your Product Pyramid?

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Behold the power of upselling. Here are some compelling findings from Bain, Marketing Metrics, and McKinsey: The average conversion for a first-time purchaser is just 5-20 percent, while conversion on upsell offers is 60-70 percent. The average new e-commerce customer spends just $24.50, but the repeat customer spends $52.50 — more than double! It costs …

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4 Major Takeaways From The Business Information & Media Summit | BIMS 2017 | The Sterling Woods Group

4 Major Takeaways From The Business Information & Media Summit

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From November 13-15, business information professionals from around the country gathered in Fort Lauderdale, Florida for the fourth annual Business Information & Media Summit, hosted by Connectiv, SIPA, and InfoCommerce Group. After the conference, I chatted with some thought leaders to get their take on the most important trends in the specialized information industry. Below …

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Research These 4 Things Before You Monetize Your Content | The Sterling Woods Group

Research These 4 Things Before You Monetize Your Content

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This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online.  The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half years …

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New Product Development Mission Statement

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The Sterling Woods Group’s Proprietary Framework To Develop A New Product Development Mission Statement Behold the power of setting goals, writing them down, and communicating them broadly. A study by professor Gail Matthews showed executives who shared written goals were twice as successful as those who thought about their goals, but did not write them …

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