Product Management

Innovate and Survive: Our New Product Development Framework

In the last article, I discussed the importance of innovation and new product development. If you aren’t growing, you’re dying – innovate or die! Now, let’s talk more about how to launch new revenue streams. At The Sterling Woods Group, we developed a New Product Development (“NPD”) process tailored specifically for content companies. This process …

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Innovate or Die: New Product Development for Media Companies

“In this world you’re either growing or you’re dying so get in motion and grow.” –Lou Holtz, Football Coach I like to ask media CEOs what their top growth priorities are. Many seem to focus on finding growth through optimization levers. How can we get just a few more subscribers to our existing publication using …

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