We’ve been extolling the virtues of building a business with recurring revenue opportunities for years. But over the past few months, the importance of establishing a way to steadily generate income has become all the more obvious. A report from Zuora finds that from March 1-May 31, 2020, 50 percent of all subscription-based companies maintained …
How Leading Companies Think About Recurring Revenue Read More »
The world of work is changing, and quickly. Two weeks ago, we were all showing up to our cubicles or offices, as we always did. Now, many have been thrown into a work from home situation overnight. With little to no preparation to lay the foundations for a strong remote team, the transition has been …
Work from Home Tips from a CTO Who’s Managed Remote Teams for Years Read More »
According to a 2019 survey from Bizzabo, most marketing departments spend nearly a quarter of their budgets on events. Now, with most events being cancelled, marketers are in a bind. What is the best way to reallocate those funds? Do you pivot to a virtual event, or redirect the money to an entirely different marketing …
The COVID-19 pandemic has suddenly thrown many workers from a traditional office environment into a remote situation with very little notice. While under normal circumstances, working from home can seem like a luxury, in reality it requires a certain amount of discipline, plus the right collaboration tools. For businesses and individuals who aren’t used to …
The first step to managing your external communications is ensuring that you have a plan in place. This is true whether times are good or bad, but it’s particularly important when you’re dealing with an unforeseen crisis. While a few short months ago no one could have predicted the scale and gravity of the COVID-19 …
Managing External Communications in Times of Crisis Read More »
Over the weekend, more and more brands announced that they were shuttering in-person stores as a result of the spread of COVID-19. From restaurants and bars to resorts and gyms to retailers, many businesses are making the difficult decision to temporarily cease business at their physical locations. That means now is the time to ensure …
We’ve all been inundated with coronavirus talk over the past week. Some of it has stoked fears, while some has made us feel better about humanity. In the midst of all the chatter, many brands are left wondering about their place in the conversation. Not only that, they’re concerned about how the pandemic will affect …
DIGEST: Your Guide to Staying Nimble in the Time of COVID-19 Read More »
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, …
Looking at data for your own business can be highly informative, but sometimes it helps to turn to larger industry trends to understand the forces affecting all publishers. In this roundup, we’ll take a look at surveys and studies focused on trends in media, digital, and e-commerce. 1. What Drives Subscribers, In Their Own Words …
This past year, I published my first book: A Member is Worth a Thousand Visitors. In the book, I outlined the Sterling Woods Group’s approach to driving revenue online through the Five Forces Framework. In this roundup, we take a look at the five forces that can come together to revolutionize your publishing business and …
We’re fortunate enough to have a lot of insightful, smart, and innovative people working in the publishing industry. I was fortunate enough to speak with several of them over the course of the past year. In this roundup, we take a look back on interviews with some industry leaders who shared their perspectives on everything …
When you’re running a business, it can be easy to get tunnel vision. Focusing only on the work your company is doing and what’s going on within your industry is important, but sometimes it helps to broaden your view and look to other industries for fresh ideas and new approaches. In this roundup, we take …
Beyond Publishing Roundup: Looking for Inspiration Outside the Industry Read More »
