Startups

Why Selling Professional Services Differs From Product-Based Sales

When Greg Alexander successfully sold his consulting firm in 2017, he thought he was headed into early retirement. After some downtime, though, Greg found himself itching for a meaningful second act. And when a mentor spoke with him about the concept of the circle of competence, a lightbulb went off for Greg. The circle of …

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The Role of Self-Awareness in Succession Planning | CEO Campfire Chat | The Sterling Woods Group

The Role of Self-Awareness in Succession Planning

Brian Roland founded Abenity nearly 15 years ago with his brother, Mark. Brian had worked sales jobs before, and while he’d been successful, he felt disconnected from his purpose. He was young and single at the time, and he was earning more than he needed. Why? So he could say he made a nice salary? …

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Provide Winning Customer Care in Professional Services | Devin Miller | CEO Campfire Chat | Podcast

Provide Winning Customer Care in Professional Services

Devin Miller began his law career at a top 100 firm. And while he was serving big-name clients like Amazon and Intel, he found his direct client contact was limited and his impact felt minimal. He couldn’t shake the sense that he was just a cog in the wheel. He wanted to be a true …

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Develop a Repeatable Process to Grow Your Brand | Colin Darretta | CEO Campfire Chat

Develop a Repeatable Process to Grow Your Brand

Consumer packaged goods (CPG) companies are difficult to launch. There are significant upfront costs associated with manufacturing and storing the product. Most CPG verticals are already crowded with countless brands. And with third-party marketplaces like Amazon capturing most online traffic, it’s a challenge to gather first-party data and win loyal customers. With all those hurdles …

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Unearthing Your Best Customers | CEO Campfire Chat | The Sterling Woods Group

Unearthing Your Best Customers

Bryan Clayton got the idea to found GreenPal after years running his own highly successful landscaping business. After selling Peachtree Inc. in 2013, Bryan set out to solve a problem he saw in the industry. Finding a reliable lawn care provider was challenging. For homeowners, it involved sifting through Google or Yelp reviews, calling providers, …

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Building a New Business To Take on the Industry Titans | CEO Campfire Chat | The Sterling Woods Group

Building a New Brand to Take on the Industry Titans

David Friend is a serial entrepreneur. After a brief stint in corporate America following college, David realized that the traditional, prescripted path was not for him. He had the entrepreneurial spirit—wanting to strike out on his own, seeking the ups and downs that come with building something from scratch.  He’s now successfully built six companies …

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