Strategic Development

Why Selling Professional Services Differs From Product-Based Sales

Blog, Business Strategy, Startups, Strategic Development / By

When Greg Alexander successfully sold his consulting firm in 2017, he thought he was headed into early retirement. After some downtime, though, Greg found himself itching for a meaningful second act. And when a mentor spoke with him about the concept of the circle of competence, a lightbulb went off for Greg. The circle of …

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Develop a Repeatable Process to Grow Your Brand | Colin Darretta | CEO Campfire Chat

Develop a Repeatable Process to Grow Your Brand

Leave a Comment / Business Growth, Business Strategy, Marketing Strategy, Performance, Podcast, Startups, Strategic Development, Systems / By

Consumer packaged goods (CPG) companies are difficult to launch. There are significant upfront costs associated with manufacturing and storing the product. Most CPG verticals are already crowded with countless brands. And with third-party marketplaces like Amazon capturing most online traffic, it’s a challenge to gather first-party data and win loyal customers. With all those hurdles …

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