Kate Eberle Walker was brought on as CEO of PresenceLearning to turn the ship around. The company was experiencing flat growth and high employee attrition. Within two short years, Kate has guided the company to 70% growth year-over-year and break-even on EBITDA. The secret to her success? It turns out, passion for her work has …
Elizabeth Green first had the idea to start her own company while in business school. After years of research, focus groups, and planning, Brief Media was born: a veterinary medicine publishing and media company. What she couldn’t have predicted then—and what no course in business school taught—was what it’s like to lead through a pandemic. …
CEO David Stephens and his team at Guided Knowledge had big plans for 2020. As a growth-stage sports technology company, they had premiered their first product, Dragonfly Golf, at the PGA Show in Florida in January. Designed to enhance the performance of pro golfers, the product is a smart suit and digital coaching app that …
For more than 20 years, EB Medicine has been producing peer-reviewed, evidence-based emergency medicine treatment guidelines for doctors on the front lines. It’s important to stay abreast of the latest trends and discoveries in any industry, but when your job is caring for people who are gravely sick or injured, up-to-date information on best practices …
Sharing Vital Knowledge During a Global Code Blue Read More »
Vistage Worldwide is a company that offers mentorship, coaching, and support to CEOs of small to mid-size businesses. They’re the largest such organization globally, and their model has always focused on creating local support groups where CEOs can meet in-person to learn from each other. The coronavirus pandemic presented an interesting challenge for Sam Reese, …
Recorded before a live studio audience of leading executives, the CEO Campfire Chat podcast teaches you how to accelerate your revenue growth by sharing the experiences of others who have been there. CEOs of midsize companies take you behind the scenes for the inside scoop on strategies and actions that drove substantial growth for their …
This has been a year of unprecedented change. Large in-person gatherings remain impossible for the foreseeable future. Retail stores have been shuttered. Supply chains have been upended. So much of the way we typically do business is no longer possible. How do you continue not only to survive but to thrive, in a business environment …
Elvis Presley. The Beatles. Beyoncé. These performers have done more than sing songs; they’ve built a powerful fandom. For their followers, it’s not just about the music. It’s about the persona behind that music. This phenomenon speaks to the crucial difference between loyalty programs and memberships. Loyalty programs make you feel nice about getting a …
Why It Might Be Time to Switch from a Loyalty Program to a Membership Model Read More »
In mid-March, we suddenly found ourselves working from home. While some teams had been distributed all along, many more had to adjust very quickly to the realities of remote work. One of those realities is virtual meetings. These days, we’re all spending a lot more time on Zoom. For those of us used to in-person …
Combatting Zoom Fatigue: Tips for Getting Everyone Engaged Virtually Read More »
Our team at the Sterling Woods Group has been hosting bi-weekly Campfire Chats for our community of executives throughout the COVID-19 crisis. We’re all leading through an uncertain, unprecedented time. We wanted to create a space where we could unite, share ideas, and help each other and those around us. At our most recent Campfire …
Contributing to Your Community in the Time of COVID-19 Read More »
McKinsey recently released a survey in which they asked over 5,000 U.S. consumers what they look for in a subscription service. Subscription has been a trend in publishing and media for a while. In fact, nearly half of all the consumers polled in this survey already had a subscription to a streaming media service, like …
Buzz! That alarm clock goes off on Friday at 6 a.m. You normally roll over and press snooze. But not today! There’s a CreativeMornings gathering this morning. If you’re unfamiliar with what they do, CreativeMornings organizes a series of in-person breakfast lectures for local creative communities around the world. The events are run by volunteers, …
CreativeMornings: Building Membership Around Events Read More »
