As a publisher, your business is nothing without an audience. Building up a strong customer base and serving up the right kind of work for them to read, follow, and watch is critical to monetizing your content.
In this roundup, you can read some of our best content for building a strategy that is customer-centric: from defining your value proposition to creating killer content to segmenting your audience to boost conversions.
Segmentation: Free Lunch for Marketers
Segmenting your audience to personalize their messaging allows companies simultaneously to lower marketing costs and increase sales. Learn more about what segmentation is, why it works for marketing, and how to get started breaking up your customer base.
Clarify Your Value Proposition
There are five steps to building a paid digital membership value proposition. When you put this plan into place, you’ll be able to improve your customers’ conversion rate by as much as double digits when you follow them.
Create Content Your Audience Actually Wants
Your audience is willing to pay for your content — if it’s exceptionally done. Learn how to launch new revenue streams and kiss your advertising woes goodbye simply by creating the sort of digital pieces your readers have been waiting for.
How The Sterling Woods Group Can Help
We’re pros at helping you build a customer-centric strategy that will monetize your digital content. The Sterling Woods Group is a one-stop shop that will: create your paid digital strategy, get you up and running, help you repurpose your archives, and launch and test your marketing campaigns.
Want to learn more? Contact info@sterlingwoodsgroup.com for a free 30-minute consultation.
About the Author, Rob Ristagno
Rob Ristagno is the founder of The Sterling Woods Group and partners with companies to drive rapid digital revenue growth. Prior to creating Sterling Woods, Rob served as a senior executive for several niche media and e-commerce companies. Rob started his career as a consultant at McKinsey and holds degrees from the Harvard Business School and Dartmouth College. He has taught Product Strategy at Boston College.
