Analytics is why I love the digital world – everything you do is measurable! You can run an experiment, measure the results, analyze what worked and did not work, course correct, then try again. It’s a virtuous cycle.
In this roundup, learn from other businesses’ (including Sterling Woods) experiences with predictive analytics, dashboards, and more.
Don’t be scared by analytics! Here’s a very simple, practical way to use analytics to drive your business using a 7-step process, starting with defining your business model.
Dashboards are a key piece of managing your business. But while most people are familiar with executive dashboard best practices, the real learning comes from putting them into practice. Luckily, you can learn from my mistakes without having to make them yourself.
Marketers who utilize predictive analytics are nearly three times more likely to report revenue growth above their industry average. So what are you waiting for? Here’s how other online publishers are making the most of predictive analytics.
How The Sterling Woods Group Can Help
Data and predictive analytics play a big role in how Sterling Woods helps clients grow their digital revenues. We use predictive analytics to help our clients find new products and services to launch. Applying analysis early in the product development process increases the odds of success, and we continue to apply advanced analytics to maximize profits from these new revenue streams post-launch.
Want to learn more? Contact firstname.lastname@example.org for a free 30-minute consultation.
About the Author, Rob Ristagno
Rob Ristagno is the founder of The Sterling Woods Group and partners with companies to drive rapid digital revenue growth. Prior to creating Sterling Woods, Rob served as a senior executive for several niche media and e-commerce companies. Rob started his career as a consultant at McKinsey and holds degrees from the Harvard Business School and Dartmouth College. He has taught Product Strategy at Boston College.