Experienced Executive to Guide Business Development Strategy
NEWTON, Mass. March 2, 2020. – The Sterling Woods Group, a management consulting firm focused on data-driven insights and solutions, today announces that Dick Ryan, President of Mad River Media Advisors, will be partnering with the firm to lead their business development team.
Ryan comes to work alongside the Sterling Woods Group following a decades-long career in sales and marketing leadership. He held executive positions at Publishers Press, IDEAlliance, and Crain Communications, among others, prior to founding his own consultancy, Mad River Media Advisors.
“As a leader in the publishing industry when the entire space was upended by digital disruption, Dick understands firsthand the importance of what we strive to do at the Sterling Woods Group—use data to identify growth opportunities in any business climate,” said CEO Rob Ristagno. “Dick led Publishers Press’s sales and marketing during the years when many in the industry faltered. In spite of seismic shifts, he helped guide them through the creation of The Magazine Channel and successful sale of both assets to LSC Communications in 2017. We’re excited to see what he can do for our clients.”
Ryan shares Ristagno’s enthusiasm about the partnership. He is eager to bring his own novel approaches to sales and marketing to bear on Sterling Woods’ proprietary marketing segmentation and activation framework, Scout.
“The Sterling Woods Group is doing remarkable work for its clients, all of it focused on sales growth and results through data science and the development of strategic solutions derived from deep dive analysis of audience databases,” said Ryan. “I’m tremendously excited to be affiliating with Rob Ristagno, his vision, and Sterling Woods’ commitment to the success of its customers.”
About the Sterling Woods Group, LLC
The Sterling Woods Group’s mission is to help clients make sense of their data to reliably grow sales. By applying its proprietary marketing activation and segmentation framework, clients are able to optimize their sales funnel, improve marketing ROI, launch new products successfully, and enter new markets profitably.
For more information, visit https://sterlingwoods.com/.