If you’re ready to adjust your business model to be more digitally-focused, it’s time to recruit a digitally-focused team, too.
How do you cherry-pick the best digital people from your pool of candidates? Here’s how to screen resumes and ask interview questions that will help you discover the best digital people for several key positions at your company.
Hiring a digital team is a layered process. You want to find people who have the hard skills and knowledge to get the job done. But you also want to screen for soft skills—things like intellectual curiosity and business acumen.
If you’re looking to hire new people who are the total package, these resume screening and interviewing tactics can help you do it.
The way your website looks matters. In fact, 75% of judgments on website credibility are based on the website’s aesthetics. But it’s bigger than just looks. A great web designer also understands the importance of building a site with a great user experience. That means a site that’s easy to navigate and well organized, so that visitors can easily find all the information they need.
The best website designers know that a stellar website brings together both form and function. If you’re looking for that kind of designer, this article is filled with tips for finding and vetting candidates.
Web designers and developers both work on your website, but their roles are very different. While a designer is concerned with the look and flow of the site, it’s the developer who will actually write the code to make it all happen.
Because you’ll probably understand your designer’s work better than your developer’s, it’s important to hire and work with a web developer who really knows what they’re doing. Here’s how.
About the Sterling Woods Group, LLC
The Sterling Woods Group’s mission is to help clients make sense of their data to predictably grow sales. We apply data science to help you optimize your sales funnel, improve your marketing ROI, launch new products successfully, and enter new markets profitably.
We use a hypothesis-driven, data-supported methodology to discover insights that no one else is paying attention to. Then, we help you assemble the right sales strategies, marketing plans, technologies, and resources to seize this opportunity.
About the Author
Rob Ristagno, founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Starting his career at McKinsey, his focus has always been on embracing digital technology and data science to spur strategic growth.
Rob is the author of A Member is Worth a Thousand Visitors and is a regular keynote speaker at conferences around the world. He has been featured on ABC, NBC, CBS, Fox, and Digiday.
He holds degrees from the Harvard Business School and Dartmouth College and has taught at both Harvard and Boston College.
Rob lives outside Boston, MA with his wife, Kate; daughter, Leni; and black lab, Royce.