The Digital Superfecta: 4 Things You Need to Get Right
This article is the first of a four-part series on the digital superfecta:…
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October 1, 2019
Force #1: Focus On Your Whales
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors.…
September 24, 2019
What Testing and Learning Can Do For Your Sales Team
Any team within your organization can benefit from measuring and experimentation. Creating an…
September 17, 2019
Discounting Is Dead. Here’s What to Do Instead.
Everyone loves a good bargain. Getting the best product for a great price…
September 10, 2019
Hiring for Digital Roundup
If you’re ready to adjust your business model to be more digitally-focused, it’s…
September 3, 2019
How to Get the Most Out of Your Dashboard
Do you have a dashboard for your business yet? If you do have…
August 27, 2019
Free Lunch: The Power of Segmentation
I remember a business school professor proclaiming, “diversification is the only free lunch.”…
August 20, 2019
Do You Need a CDP?
As marketers collect more and more data, managing and integrating it all has…
August 13, 2019
Benchmarking Your Recurring Revenue Model
I just finished reading The Automatic Customer by John Warrillow. His other book,…
August 6, 2019
How Data Empowers Teams to Confidently Make Decisions
We’ve all had days where we wished we had psychic abilities. “If only…
July 30, 2019
