Don't Assume a Membership Is For You | The Sterling Woods Group

Don’t Assume a Membership Is For You

Don’t assume a membership is for you. What? Is this statement coming from the same group that’s been celebrating memberships all year? Yup. It is. Look, we love memberships, and so do many companies across media, events, retail, restaurants, business services, financial services, and so on. But implementing a membership simply because it’s trendy, without …

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