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Accelerating Your Marketing Strategy With Data | CEO Campfire Chat | The Sterling Woods Group

Simple Steps to Accelerate Your Marketing Strategy

Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and a Ph.D. in machine learning, data, and statistics. Jason loved getting his Ph.D., but he figured out fairly quickly that a life in academia was not for him. What excited …

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Data Versus Intuition in Business and...Love? | Sam Yagan | CEO Campfire Chat | The Sterling Woods Group

Data Versus Intuition in Business and…Love?

Sam Yagan has had an incredibly successful career. He co-founded SparkNotes with several Harvard classmates. In early adulthood, he co-founded the dating website OkCupid. When OkCupid was bought by the Match Group, Sam moved into leadership roles there, eventually becoming CEO and Vice Chairman. He seeded the swipe-left, swipe-right dating app, Tinder. Currently, he’s the …

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Using Customer Data and Experimentation to Build a Winning Strategy | Gabby Wong | CEO Campfire Chat | The Sterling Woods Group

Using Customer Data and Experimentation to Build a Winning Strategy

How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming on a good day. In times of upheaval, when your customers’ needs are shifting, these questions can feel impossible. But leaders who have uncovered the power of data understand that …

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