Customer-Centric Innovation Case Studies | Sterling Woods Group

The Key to Innovation Is to Make It Customer-Centric [3 Case Studies]

Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is that they simply lose sight of what matters most: the needs of their customers. In fact, a study by Harvard Business School showed that in the US, 85% of new …

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