COVID-19

Why You Should Increase Your Digital Ad Spend Right Now | The Sterling Woods Group

Why You Should Increase Your Digital Ad Spend Right Now

Many companies are freezing or cutting marketing budgets right now. Even the big guys like Google are reducing spend and freezing hiring. In times of crisis, marketing is often the first place leaders turn when looking to scale back. Marketing is seen as a nice-to-have, and when it comes down to funding the essential functions …

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Contributing to Your Community in the Time of COVID-19 | The Sterling Woods Group

Contributing to Your Community in the Time of COVID-19

Our team at the Sterling Woods Group has been hosting bi-weekly Campfire Chats for our community of executives throughout the COVID-19 crisis. We’re all leading through an uncertain, unprecedented time. We wanted to create a space where we could unite, share ideas, and help each other and those around us. At our most recent Campfire …

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Managing in Uncertain Times: A Roundup of Advice for Seeing Your Business Through the Coronavirus Pandemic | The Sterling Woods Group

Managing in Uncertain Times: A Roundup of Advice for Seeing Your Business Through the Coronavirus Pandemic

The coronavirus crisis has created a great deal of instability around the world. For those of us leading organizations, it means changes to every facet of the way we run our business. With so many shifts coming at us so quickly, we took time this month to reflect on some of the biggest issues business …

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How to Work from Home | The Sterling Woods Group Blog

How to Work From Home

The COVID-19 pandemic has suddenly thrown many workers from a traditional office environment into a remote situation with very little notice. While under normal circumstances, working from home can seem like a luxury, in reality it requires a certain amount of discipline, plus the right collaboration tools. For businesses and individuals who aren’t used to …

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