Zvia Schoenberg is passionate about education. She credits her interest in the field to her own experience as a student in Philadelphia at one of the oldest public high schools in the country. After earning a JD from NYU, she knew immediately she wanted to use it to make the educational experience more equitable for …
As a smart, ambitious business owner, it can be tempting to try to tackle every problem in your industry. You may be adept at identifying problems and designing solutions, but when you try to be everything to everyone, you struggle to gain real traction. That’s why Marc Heyneker is so passionate about the importance of …
There are very few things in business that lower risks while increasing returns. Segmentation is one of those “free lunches,” and that’s why we are such firm believers in incorporating segmentation into your strategy. Segmentation can help you better target your audience with appropriate marketing messaging, design new products that address the needs of specific …
10 Stats That Demonstrate the Power of Segmentation Read More »
I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower …
The start of a new year offers a clean slate: a chance to evaluate where you stand, and what you can do to grow over the next twelve months and beyond. But the digital landscape is ever-changing, and with dozens upon dozens of trends to watch, it can be difficult to know where and how …
These 7 Strategy Questions Will Help You Set Goals for 2019 Read More »
An Interview with Ebner Publishing CEO, Gerrit Klein If you’ve been paying any attention at all the world of publishing in the last decade, it’s clear that the model is beyond broken. Focusing on display advertising is a thing of the past. Multiple platforms are even blocking and limiting ads they deem invasive or annoying …
Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is that they simply lose sight of what matters most: the needs of their customers. In fact, a study by Harvard Business School showed that in the US, 85% of new …
The Key to Innovation Is to Make It Customer-Centric [3 Case Studies] Read More »
At Sterling Woods, we like to keep things positive. It’s always my goal to lift brands up, shine light on publishers doing awesome work, and share how others can do the same. I usually don’t like to focus on negative examples, or point out how other publications are doing things “wrong.” That being said, the …
This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half years …
Research These 4 Things Before You Monetize Your Content Read More »
As a publisher, your business is nothing without an audience. Building up a strong customer base and serving up the right kind of work for them to read, follow, and watch is critical to monetizing your content. In this roundup, you can read some of our best content for building a strategy that is customer-centric: …
