Customer-Targeting

Driving Growth by Identifying the Root Cause of Customers’ Pain

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John Campbell, CEO of Cambium Learning Group, believes that the American education system is fundamentally flawed. Our students and teachers are not respected, taken care of, or supported, and this leads to major gaps in performance. Many students are falling behind and dropping out of school before receiving a high school diploma.  Ultimately, though, John …

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Free Lunch: The Power of Segmentation | The Sterling Woods Group

Free Lunch: The Power of Segmentation

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I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower …

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