Data

Leveraging Data to Survive in Any Business Environment: The Sterling Woods Group in the News Roundup | The Sterling Woods Group

Leveraging Data to Survive in Any Business Environment: The Sterling Woods Group in the News Roundup

This has been a year of unprecedented change. Large in-person gatherings remain impossible for the foreseeable future. Retail stores have been shuttered. Supply chains have been upended. So much of the way we typically do business is no longer possible. How do you continue not only to survive but to thrive, in a business environment …

Leveraging Data to Survive in Any Business Environment: The Sterling Woods Group in the News Roundup Read More »

Don't Assume a Membership Is For You | The Sterling Woods Group

Don’t Assume a Membership Is For You

Don’t assume a membership is for you. What? Is this statement coming from the same group that’s been celebrating memberships all year? Yup. It is. Look, we love memberships, and so do many companies across media, events, retail, restaurants, business services, financial services, and so on. But implementing a membership simply because it’s trendy, without …

Don’t Assume a Membership Is For You Read More »

4 Major Takeaways From The Business Information & Media Summit | BIMS 2017 | The Sterling Woods Group

4 Major Takeaways From The Business Information & Media Summit

From November 13-15, business information professionals from around the country gathered in Fort Lauderdale, Florida for the fourth annual Business Information & Media Summit, hosted by Connectiv, SIPA, and InfoCommerce Group. After the conference, I chatted with some thought leaders to get their take on the most important trends in the specialized information industry. Below …

4 Major Takeaways From The Business Information & Media Summit Read More »

The Rise of Data Journalism in Recent Years | The Sterling Woods Group

What is Data Journalism?

You’ve most certainly heard other content creators and publishers mention data journalism, especially if you following any coverage of the 2016 presidential election last year. But is data journalism part of your strategy? Should it be? In truth, data journalism is a bit of a buzz term. As such, there are a lot of different …

What is Data Journalism? Read More »

Predictive Analytics & You: Make Data Work for Online Publishers

Predictive Analytics & You: How to Make Data Work for Online Publishers

The predictive analytics market is growing at a torrid pace, and there’s no sign of stopping. It’s expected to continue at the rate of about 21% per year for the next five years so that in 2022, it will be an $11 billion industry. What’s all the fuss about? Simply put, companies that use predictive …

Predictive Analytics & You: How to Make Data Work for Online Publishers Read More »

The State of Niche Media: Super Niche Conference 2017

The State of Niche Media: 6 Perspectives from the Super Niche Conference

Recently, the folks at Niche Media held their first “Super Niche” Conference in Charlotte, NC. These are always great events to take the pulse of the niche publishing community. Here are the three trends I spotted. 1. Publishers need to provide native advertising. As Google and Facebook dominate advertisers’ digital budget, publishers have a unique …

The State of Niche Media: 6 Perspectives from the Super Niche Conference Read More »