ecommerce

What Is Your Product Pyramid? | The Sterling Woods Group

What Is Your Product Pyramid?

Behold the power of upselling. Here are some compelling findings from Bain, Marketing Metrics, and McKinsey: The average conversion for a first-time purchaser is just 5-20 percent, while conversion on upsell offers is 60-70 percent. The average new e-commerce customer spends just $24.50, but the repeat customer spends $52.50 — more than double! It costs …

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Behind the NYT Paywall: Six Lessons for Publishers of Any Size

The New York Times recently issued a report on their third quarter performance, which exceeded expectations. The Times now boasts more than three million digital subscribers, and their revenue from digital subscriptions was up 18 percent to $101.2 million for the quarter. This represents the ninth straight quarter of growth for the publisher—an impressive figure …

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Digital Media Takeaways on Pew E-Commerce Data

Digital Media Takeaways from Pew Research Center’s Study on E-Commerce

How much online shopping did you do last year? Do you lean towards brick-and-mortar purchases, or do you occasionally use the Amazon app on your phone? Maybe you realized the power of e-commerce when you purchased presents for the entire holiday season from the comfort of your couch. Or, maybe you’re a true online shopping …

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