Innovation

Five Forces of Online Revenue Growth: Upsell | The Sterling Woods Group

Force #3: Upsell

In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, …

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Customer-Centric Innovation Case Studies | Sterling Woods Group

The Key to Innovation Is to Make It Customer-Centric [3 Case Studies]

Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is that they simply lose sight of what matters most: the needs of their customers. In fact, a study by Harvard Business School showed that in the US, 85% of new …

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4 Major Takeaways From The Business Information & Media Summit | BIMS 2017 | The Sterling Woods Group

4 Major Takeaways From The Business Information & Media Summit

From November 13-15, business information professionals from around the country gathered in Fort Lauderdale, Florida for the fourth annual Business Information & Media Summit, hosted by Connectiv, SIPA, and InfoCommerce Group. After the conference, I chatted with some thought leaders to get their take on the most important trends in the specialized information industry. Below …

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SIPA Conference 2017 Summary | Sterling Woods Group

Takeaways from Specialized Information Publishers Association 2017 SIPA Conference

Publishers from around the world converged on Washington, D.C., for the 41st Annual SIPA Conference, with one major theme in mind: Grow Now. In case you missed it, here’s what the conference organizers said were some of the main takeaways from the event. Women in the Workplace and Membership Models Elizabeth Peterson, President of H3.Group, recognized …

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Why is Innovation in Content Companies So Hard?

At Cook’s Illustrated, we would survey our audience religiously. Readers would often tell us they wanted “healthy” and “low-fat” recipes, but when we published healthy, low-fat recipes, we’d learn in follow-up surveys that the readers wouldn’t actually make these foods. This is an example of what behavioral economists would call the “social desirability bias.” People …

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