Quantity versus Quality Leads: The Age-Old Sales and Marketing Debate | The Sterling Woods Group Blog

Quantity versus Quality Leads: The Age-Old Sales and Marketing Debate

Let me guess. Your sales and marketing teams fight about leads. Your sales team complains that the leads generated by marketing are low quality, while your marketing team is frustrated that sales isn’t working marketing-qualified leads (MQLs) in a timely and effective manner. How did I know? Because this is so often the relationship between …

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