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Free Lunch: The Power of Segmentation | The Sterling Woods Group

Free Lunch: The Power of Segmentation

I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower …

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What Would You Say You Do Here? 5 Steps to Clarify Your Paid Digital Membership’s Value Proposition

One of my favorite parts of the movie Office Space is when the deadpan consultants are brought in to interview Initech employees. They begin each session by asking in a monotone, “What would you say . . . you do here?” Sometimes when I’m visiting someone’s website, I find myself asking the same question. Being …

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Behind the NYT Paywall: Six Lessons for Publishers of Any Size

The New York Times recently issued a report on their third quarter performance, which exceeded expectations. The Times now boasts more than three million digital subscribers, and their revenue from digital subscriptions was up 18 percent to $101.2 million for the quarter. This represents the ninth straight quarter of growth for the publisher—an impressive figure …

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Use Technology & Strategy to Leverage Online Revenue Growth | The Sterling Woods Group

The Right Way to Use Technology to Maximize Online Revenue Growth

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half …

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Five Forces of Online Revenue Growth: Upsell | The Sterling Woods Group

Force #3: Upsell

In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, …

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