The Importance of Tracking Customers Across the Marketing and Sales Funnel | The Sterling Woods Group

The Importance of Tracking Customers Across the Marketing and Sales Funnel

When it comes to tracking customer behavior, some businesses only focus on that critical moment: immediately before, during, and after the sale. And of course, knowing who’s purchasing your products or services and understanding how much revenue you’re generating is important information! But if you’re only paying attention to what customers are up to right …

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