Why It Might Be Time to Switch from a Loyalty Program to a Membership Model | The Sterling Woods Group

Why It Might Be Time to Switch from a Loyalty Program to a Membership Model

Elvis Presley. The Beatles. Beyoncé. These performers have done more than sing songs; they’ve built a powerful fandom. For their followers, it’s not just about the music. It’s about the persona behind that music. This phenomenon speaks to the crucial difference between loyalty programs and memberships. Loyalty programs make you feel nice about getting a …

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