membership program

Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry | The Sterling Woods Group

Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry

Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers were buying them en masse, and hordes of new companies with niche areas of focus were popping up to cater to specific dietary needs. Well, a lot has changed since …

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Don't Assume a Membership Is For You | The Sterling Woods Group

Don’t Assume a Membership Is For You

Don’t assume a membership is for you. What? Is this statement coming from the same group that’s been celebrating memberships all year? Yup. It is. Look, we love memberships, and so do many companies across media, events, retail, restaurants, business services, financial services, and so on. But implementing a membership simply because it’s trendy, without …

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Memberships Are All Around Us! | The Sterling Woods Group

Memberships Are All Around Us!

2019 is the year of the membership. We’re seeing everyone, from the biggest corporates to the newest startups, embrace membership models. Memberships are helping established brands cater to their biggest fans—their whales—in a deeper, more meaningful way. They’re able to capitalize on their existing relationships and bring even more super-fans into the fold. Today, let’s …

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