Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers were buying them en masse, and hordes of new companies with niche areas of focus were popping up to cater to specific dietary needs. Well, a lot has changed since …
Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry Read More »
When you hear the phrase “subscription service,” what kind of business comes to mind? Maybe it’s something like Dollar Shave Club or Blue Apron, some of the many popular subscription boxes out there. Perhaps it’s a newspaper or magazine; the publishing industry has been subscription-based (first in print and more recently, digital) since its inception. …
Don’t assume a membership is for you. What? Is this statement coming from the same group that’s been celebrating memberships all year? Yup. It is. Look, we love memberships, and so do many companies across media, events, retail, restaurants, business services, financial services, and so on. But implementing a membership simply because it’s trendy, without …
2019 is the year of the membership. We’re seeing everyone, from the biggest corporates to the newest startups, embrace membership models. Memberships are helping established brands cater to their biggest fans—their whales—in a deeper, more meaningful way. They’re able to capitalize on their existing relationships and bring even more super-fans into the fold. Today, let’s …
We’ve discussed how memberships can help established businesses take performance to the next level. But what if you’re the new kid on the block? Let’s visit New Bedford, MA, nicknamed The Whaling City because during the 1800s, it was one of the most important whaling ports in the world. And you know we’re all about …
Have I got a business opportunity for you! Let’s enter a market with a boring product that is dominated by one large player, with over 70 percent market share. The CEO has no management experience. We have no customers so far. Want to invest? Most of you are probably chuckling and shaking your heads. It …
Five Years to $1 Billion: The Dollar Shave Club Story Read More »
According to an analysis of Google Trends data, memberships are 33 percent more popular today than they were just two years ago. We’re fortunate to have been involved in this space before the craze hit. Right place, right time to be the membership strategy, marketing, and technology thought leaders. But whenever a trend gets hot, …
